“Empower your customers for their influence not just for their spend.” Matthew Thomson
Earlier this month I answered the question “What is Marketing Automation.” Today I came across a great blog post that details 6 reasons why you as a …More...
I attended a leading interactive marketing conference last week hosted by ExactTarget. One of the major themes of the event was the proliferation of mobile devices emerging …More...
A few weeks ago, five people from the Sundog team got the opportunity to attend Salesforce’s Dreamforce conference in San Francisco. One of the big ideas brought …More...
We all knew that QR codes were gaining in popularity. But I don’t think that anybody expected usage to grow 1200% in the second half of 2010 …More...
According to The Sales and Marketing Institute, 70% of business-related contact data is outdated after only 12 months.
Many companies have created a lead scoring model such as [A, B, C or Cold, Warm, Hot] to help determine how valuable prospects are to your company. …More...
You already collect leads from your website, tradeshows, personal contact and other channels and are storing them in a database or CRM system such as www.salesforce.com. However, …More...
For many organizations, I imagine your leads come from the usual suspects; through your website, direct mail, an email newsletter, a direct inquiry to your organization, or …More...
In spite of a challenging economy, one-third of B-to-B marketers plan to increase their budgets in 2009, while only 25 percent plan budget cuts. That is the …More...
Laura Ramos, a B2B marketing analyst at Forrester, has had a three-part blog series over the last several weeks that provides sound recommendations for improving B2B marketing: …More...
Marketers and marketing firms are accustomed to categorizing the world of commerce into business-to-consumer (B-to-C or B2C) or business-to-business (B-to-B or B2B). All of this neatly assumes …More...
