Pity a bank marketing staff. Already saddled with restrictions, disclosures and regulations, marketers now need to pay very close attention to Facebook’s rules when running an online …More...
What criteria go into the decision-making process to bring on a new client vs. keeping a client? Often, growing companies still use the same criteria they used …More...
Pinterest was created by a college student in 2009, launched live to family and friends in March 2010 and the growth in 2011 was viral. The new …More...
This week’s announcement by General Electric’s finance operation to acquire $7.5 billion in retail deposits from MetLife is significant on a number of fronts, most notably that …More...
“Empower your customers for their influence not just for their spend.” Matthew Thomson
For each social network, there are many tools we use to help us monitor and manage social presence. Below you will see a list of some tools …More...
A few months have gone by, a couple meetings have been held and more articles have been read about Google+. The more time I spend time developing …More...
Banking consultant Ron Shevlin has a hunch: Banks and credit unions need a better way to assess their online marketing capabilities, to know how they are doing, …More...
New kiosks allow consumers to test their Blood Alcohol Concentration (BAC) at participating bars and, in L.A. County, get a free home-testing kit for STDs.
“A checking relationship with rewards – and no monthly debit card fee.” That’s the online promotion Citi is running right now. No doubt other financial institutions soon …More...
I read an inspiring article the other day, Salesforce CEO: Facebook is Leading the Direction For Where ‘We’re Going As An Industry, by Rip Empson of Tech …More...
This past week, I attended the Third Annual Social Media for Healthcare Conference in Rochester, MN at Mayo Clinic. This is my second time attending this event. …More...
