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Email marketing may be heading in a new direction, along with many other advertising media.

Your brand is living and breathing on social media. Better to engage in the conversation, than ignore it.

If your office is anything like mine, your employees use both PC’s and Macs.  Non web-based correspondence has no font choices beyond that on the user’s computer.  …More...

Google announced to its Apps users a while ago that they will be transitioning all Apps accounts to a new infrastructure that will allow users on Google …More...

Fess up: Did you check your work email over the recent Thanksgiving holiday? If you did, you’re in good company (although maybe not in the good graces …More...

Google recently announced that with the adoption of so many Android devices (over 200,000 activations every day), they are launching new administrative controls that will make these …More...

According to The Sales and Marketing Institute, 70% of business-related contact data is outdated after only 12 months.

Many of us love to go into our favorite little shop where we know the owners and the inventory. Whether it’s a boutique with just the right …More...

This might be a “square vs rectangle” question, but what is the difference between a promotional email and a newsletter?

In a recent project, I was tasked with cataloging data we currently had for an email marketing list. I found duplicates, incorrect addresses and information that was …More...

The future of email marketing seems to be a hot topic. Some believe email will be phasing out as social media takes over communication. However, I tend …More...

Google just announced that Apps will now support multiple domains. They’ve sort of had this support before with domain aliases, but aliases just mean .(JavaScript must be …More...