Are the latest digital signage products useful tools for an in-store marketing campaign, or just another distraction from real customer service that people are looking for? …More...
If you haven’t seen a QR code by now, you are one of the few. They have exploded onto the marketing scene in the past couple of …More...
A quick glance at my iPad2 reveals some interesting things about its use. Among the installed apps I have are Keynote and Gmail… but I also have …More...
I have written about Augmented Reality (AR) coding in general, how it works with Layar, and Windows Mango. The last part I’d like to discuss is the …More...
Mobile Marketer has put together a list to help the mobile advertiser, but it may not be the kind of list you are expecting. Instead of giving …More...
Domino’s Pizza is using Augmented Reality to promote its 555 deals in Britain, with over 6000 AR enabled posters going up across the UK.
Now that I had a fully functioning, and maybe the first of its kind, weather balloon tracking/photo-taking app, I was ready to send it off. I figured …More...
Online sales were healthy this holiday season, and mobile played a big part. Sales were up 16.4% over the previous Christmas, and up 10% on Dec 26. …More...
Salesforce has had many phases of growth in its lifetime. These phases include: CRM in the cloud, social media monitoring, and the social enterprise. Salesforce is great …More...
Having already built a number of Android applications, the process was familiar to me. But I did need to research using the GPS, camera, sending SMS messages, …More...
As technology continues to expand, we are rewarded with affordable and sophisticated pieces of hardware that would have made any tech geek beyond excited just a few …More...
Some time ago, Sundog began looking into Augmented Reality (AR) advertising. Watching their project unfold inspired me to take a deeper look into the different applications available …More...
