Kellogg Co. recently launched a mobile marketing campaign for its Crunchy Nut cereal that employed both QR codes and SMS requests for its call to action. In …More...
In the previous blog, Social Media Listening Tools – Part 1, we mentioned summarized tools like Radian6, Alterian and Sprial16. Read on to see what we thought …More...
Conversations around prominent brands are very difficult to track manually. It’s important to find out what competitors are talking about and what consumers are saying about your …More...
Park Company Realtors have taken the next step with mobile marketing, adding a very creative and user friendly location aware mobile campaign. By simply texting PARK to …More...
NAVTEQ‘s recently launched location based marketing platform “LocationPoint” was employed in a campaign for more than a dozen O2 concert venues in the United Kingdom. Early campaign …More...
With the prevalence of social media, there is a multitude of ways to inform your current customers and future prospects of your upcoming trade show event. The …More...
We’ve seen QR codes in magazines, billboards and TV ads. Now we are starting to see them in a new venue - the retail location itself. …More...
Are you looking for one or two or fifty-three reasons to take mobile seriously? Then B.L. Ochman’s recently published blog post, Be Mobile or Be Dust, is …More...
A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really …More...
Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009. This …More...
Do highly creative campaigns equal a better return on investment? The answer may surprise you
Twitter. Facebook. Digg. YouTube. Flicker. Most have heard of these new social style vehicles. Many companies are jumping on the bandwagon and creating pages or groups for …More...
