Online sales were healthy this holiday season, and mobile played a big part. Sales were up 16.4% over the previous Christmas, and up 10% on Dec 26. …More...
Too often, organizations plan marketing programs without truly understanding their prospects and customers: who they are, how they think and what they seek. However, a new National …More...
In this time of intense competition, earnings pressure, customer attrition and declining branch traffic, how can banks truly reengineer the customer experience? $1.2 billion Extraco Banks, Temple, …More...
Your trade show booth, space rental, brochures, and pre-show mailing are just a portion of the cost of exhibiting at a trade show. The small details, often …More...
Great creative makes people nervous. That’s why you have to sell it.
Skyline Displays and Tradeshow Week recently surveyed 173 exhibitors to find out how they have adjusted their trade show marketing strategy to get the best results during …More...
With just 3% of consumers calling themselves, “brand loyal,” today’s shoppers are open to considering other brands before buying. The research they do online can make or …More...
Suspended graphics above your booth are a great way to draw attention to your trade show display. Add motion and lights and really standout from the crowd. …More...
The small size and touchscreen technology of iPad-style tablets offer trade show staff the ability to engage customers untethered from static video screens or computers in the …More...
With the continued explosion of mobile technology, there are a number of great smart phone applications for the savvy trade show marketer.
According to The Sales and Marketing Institute, 70% of business-related contact data is outdated after only 12 months.
For years, developing a sales and service culture at the branch level has been regarded as a banking holy grail of sorts. But toss in online channels …More...
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