Do you deliver the right content to the right audience at the right time? Is it findable, searchable and accessible? Do you create a seamless, satisfying interface …More...
If you took a snapshot of your social networks a year ago, and compared them to today, you’d probably notice a key difference: We’re all sharing more …More...
Reaching the holidays, there are many things to look forward to. Outside of the Black Friday deals, listening to Christmas music and spending extra time with family, …More...
This past week, I attended the Third Annual Social Media for Healthcare Conference in Rochester, MN at Mayo Clinic. This is my second time attending this event. …More...
Content errors are embarrassing and frustrating. But can they really affect the organization’s bottom line or impact its reputation?
Even when bloggers dedicate their time and energy, many blogs fall short. A blogger’s effort and enthusiasm must be balanced with those critical elements of successful blogging. …More...
Confab 2011 (which I attended earlier this month) was all about content strategy: why it matters and how to make it happen. Yet several presenters reminded us …More...
Earlier this month, the Associated Press changed its longtime style standard for email.
For writers, Pay-Per-Click (PPC) advertising is the ultimate marketing jigsaw puzzle. And just when you find a formula that generates results, the search engines tweak something that …More...
When you have a customer-service issue, are you more likely to call a 1-800 number (and get lost on hold), post a 144 character tweet (in hopes …More...
Your brand is living and breathing on social media. Better to engage in the conversation, than ignore it.
We’ve all had disappointing customer experiences. Although many organizations eventually lose our trust, it’s also worth noting when some get it right. In many cases, all it …More...
