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Greg Ness
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Chief Strategy Officer

Guides strategy and brand development efforts.

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A Treasure Trove Of Visual Thinking

It probably doesn’t come as a surprise to anyone running a business these days that information overload can cause a huge loss in productivity. In fact, Basex estimates this problem to be an almost trillion-dollar drain on the U.S. economy. The amount of information available today, along with the speed of its proliferation, makes it difficult for people to translate data and information into knowledge and insight.

In light of this, it is refreshing to have visual thinkers like David Armano who can take complex marketing and experience-design concepts, run them through his thought sorter, and distill them into easier-to-understand graphic representation. He recently put a comprehensive collection of his helpful diagrams on Flickr. They are a great resource.

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