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Lon Keller
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Senior Editor and Producer

Specializes in rich media including podcasting, high-def TV production and online video/audio.

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Go with the Flo

The transition to all digital television is finally complete, and for one company, it couldn’t have come soon enough.

For the past 4 months, Flo TV, a subsidiary of Qualcomm, has been patiently waiting for analog TV signals to go dark, as Qualcomm spent $500 million to acquire those analog frequencies once used broadcasters.  Flo TV will be using the old frequencies to broadcast live TV signals directly to mobile phone customers.  Around 20 broadcasters are providing content to Flo TV, including ESPN, NBC, CBS, MSNBC and MTV to name a few.  Current market penetration has already given Flo TV 60 million potential customers.  Of course, with most new technology rollouts, there is a catch or two.  First, it’s only available to Verizon or AT&T customers.  Second, only nine models of phones are currently able to receive the signals.

To increase mobile device compatibility, Flo TV president, Bill Stone, told The Business Insider that his company is working on a phone add-on accessory.  This potentially would take advantage of the iPhone 3.0 accessory API and bring Flo TV signals to Apple’s new iPhone 3GS.  In a related interview with Beet.tv, Stone says plans are also in the works to bring Flo TV signals to automobiles equipped with rear-seat video screens.

Remember all those predictions of video content being delivered live or on-demand, anywhere, anytime on any device?  It looks like we’re just about there.

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Short URL: http://sundoginteractive.com/e/3442

Comments

Todd Holdman's avatar .(JavaScript must be enabled to view this email address) Posted on: Jun 24, 2009 at 04:13 PM

Hi Lon.

Good stuff.

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