07/29/08 - 6:49 pm
How To Lend A Foot To The War On Poverty
You don’t need much advertising when you have a compelling word-of-mouth message like this: TOMS Shoes. If you buy a pair of shoes from TOMS, Blake Mycoskie will give away another pair of new shoes to a needy child on your behalf. This has all the makings of a successful viral marketing campaign because it appears unique, authentic, and there is a real story to pass along to friends and acquaintances. Check out more on this story from Ben McConnell.
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