Mobile Coupons Go Big Time With Sprint and bCode
Screenvision and Sprint have teamed up with bCODE to create the world’s largest mobile coupon redemption network. This is big news in a market that is projected to increase by over 30% by 2010.
bCode is a SMS Coupon technology that sends mobile coupons to consumers via encrypted SMS messages. The coupon can be easily scanned by bCode’s POS system. Here is an example of what a bCode coupon looks like:
Right now, the major roadblock to SMS and MMS coupons is having the technology at POS systems to redeem the coupons. bCode solves that with its POS system that is designed to scan the mobile coupon text, access its database (so it can track individual coupons and campaigns) and offer the discount amount to the retailer automatically. And the analytics are collected and stored nicely for future analysis (read - ROI). Right now the technology is going into over 500 movie theaters nationwide, and if it becomes popular, you can look for more POS systems popping up around the country.
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