New President Meets New Media
2 comments | Posted in Creativity-Innovation, Internet, Media, Podcasting, Social Media, Viral Marketing
2008 certainly gave us not only one of the most memorable presidential campaigns, but one that made the most of the internet. There’s an interesting recap from Podcasting News of how new media played a role in the 2008 election. Not too surprisingly, Obama thumped McCain soundly when it came to the overall success and innovative use of the internet, largely because the Obama camp did a better job of controlling their online message.
Whether you agree with Obama’s politics or not, you have to admire the efforts and successes when it came to using new media tools to deliver his messages. The campaign even provided an application written to run on the iPhone™ or iPod® touch.
In a related story, Podcasting News also cited a study by the Independent Film Channel and Zogby. Over 37% of those polled believed the information they found on the internet to be the most reliable. I think it’s safe to say the next election will see even more dollars shifting toward new media and the internet.
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Good afternoon. Order is not pressure which is imposed on society from without, but an equilibrium which is set up from within.
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