Blog

Here's what's on the minds of our marketing and technology experts.

For more perspectives from Sundog, check out Sundog: The Podcast and our knowledge.

RSS Icon Subscribe to blog feed What's this?

Nick Green
.(JavaScript must be enabled to view this email address)
Online Art Director

@bluish_yellow ___________________________________ Eats brand development and rich media strategies for breakfast.

More posts by this author

Full Post

Reinhart’s “Flash-first” video delivery

Ok, so since we finally got way from animated GIFs and the <blink> tag, Flash has been the preferred, near-universal delivery platform for video online for more than a few years now.  With Steve Jobs’ continued insistence that Flash is the cause of all that is evil, us making sites for mobile have had to face a hard choice.  Develop with the burgeoning HTML5 for the iPad/Pod or develop with Flash for the rest of the world. 


The basic problem is choosing either method cuts out a large part of the potential viewership.  28% of the smartphones out there are iPhones, and therefore won’t support Flash, (versus 40% that does.)  And HTML5 only has a penetration rate between 40-60% on Mac and PC, making it a no-go currently as well.  What’s a developer to do?  Ignore iMobile, or the ~50% of people that can’t handle HTML5?



At the 2010 Flashbelt conference in Minneapolis, Robert Reinhart presented his elegant solution implemented here for handling them all.  With simple browser detection, we can create a video player that will allow video to be streamed to all browsers, on all OS’s, and on all devices.  Sexy right?

Basically we’d script it thusly:

  • If the browser has Flash-enabled, play the video using Flash Dynamic RTMP Streaming.  Phew 98% of browsers, and majority of video-ready phones… done.
  • Else, if the user has a mobile device, display the HTML5 player with adaptive HTTP streaming.  Boom. iPad, iPod, and any mobile devices that haven’t fully implemented Flash yet… totally covered.

Personally I love it, anyone out there have any thoughts?

By the way, Reinhart can found @flashfreaker and at

Don't miss any posts! Subscribe to our blog feed or only posts by Nick Green.

Short URL: http://sundoginteractive.com/e/3793

Comments

Be the first to comment!

Leave A Comment

Please help us stop spam by typing the word you see in the image below:

Contact Us

Fill out and send the form below to learn about our refreshing approach to measureable marketing, or call 1.888.9.sundog.

     
Follow us on:
Twitter
Facebook
Flickr
Google+