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If you happen to be walking around New York City this month, watch out for the giant Play-Doh bunnies. Sony brand Bravia is at it again, and they’re in town working on the third commercial in a series of ads for their LCD televisions. Play-Doh bunnies selling TVs, you ask?  If you know anything about Bravia’s ad campaign titled “Colour Like No Other,” the colorful rabbits shouldn’t come as a shock.

Sony-Bravia’s slogan doesn’t lie. The company is more known for their must-see colorful, visually delectable commercials than for the product they’re selling. The first ad, filmed in 2005, featured 250,000 brightly colored rubber bouncy balls being released onto a hilly San Francisco street as residents watched in awe.  In 2006, a second TV spot showcased a tower in Glasgow, Scotland being covered in rainbow-colored paint through 1,400 separate explosions. 

The campaign has generated tremendous buzz, and Sony-Bravia is hoping to use the web to get people talking about the third ad. In a brilliant PR move, Sony spokesperson Ruth Speakman announced that she will be using social networking site Twitter to keep followers updated on the filming of the Play-Doh commercial in the Big Apple this month. Check out this blog for some cool pictures of the shoot, and watch out for those bunnies!