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Greg Ness
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Chief Strategy Officer

Guides strategy and brand development efforts.

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Surprising Thoughts On Motivation

Dan Pink, author of A Whole New Mind, and a contributing editor at Wired magazine, provides some wonderful insights into motivation in the above TED Talk. According to Dan’s talk, scientific research has determined that increasing motivations to accomplish certain tasks often has the opposite effect. The key is that motivations often foster left brain thinking that hinders creativity.

Dan believes the contemporary workforce is shifting from an information-based corporate culture to a conceptual base, where creativity and big-picture design dominates the landscape. Dan espouses that in order to motivate people in today’s workplace, it is vital to provide a new motivational operating system built around three key elements:

Autonomy – the urge to direct our own lives.
Mastery – the desire to get better at something that matters.
Purpose – the yearning to do what we do in the service of something larger than ourselves.

It’s an interesting TED talk. I’ll also look forward to the release of Dan’s new book on motivation this fall.

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