The State of Email Clients
Email Marketing has become a large part of my workload lately. I felt a refresher course in HTML email was needed in order to sort out all the confounding aspects of producing an effective HTML email message. Before setting out on the design phase of a couple recent HTML email campaigns I needed up-to-date answers to these two questions: What email clients are people using? and What is the current state of email clients regarding standard support for HTML email?
What Email clients are people using?
Fingerprint by Litmus collected the following data from nearly a million consumer email recipients noting Web-based email clients were more popular with consumer recipients than desktop clients.
| Email client | Market share |
|---|---|
| Yahoo! Mail | 29% |
|
Outlook
Outlook 2003 and earlier Outlook 2007 |
27%
14% 13% |
| Hotmail | 25% |
| Apple Mail | 4% |
| Gmail | 4% |
| Comcast | 3% |
| AOL Mail | 3% |
| Thunderbird | 2% |
| Windows Live Mail (Desktop) | 2% |
| iPhone | 1% |
What is the current state of email clients regarding standard support for HTML email?
The Email Standards Project is a great source for the latest news on this subject. They provide a list of email clients and results based on their acid test. Most email clients performed excellently except for Gmail, Lotus Notes 8 and Outlook 2007 which all received poor scores. Windows Live Hotmail has average standard support for HTML email messages.
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