04/16/07 - 8:48 am
Well Said Joseph!
by Greg Ness
Posted in Creativity-Innovation, Marketing-General, Online Marketing, Sundog, Technology
Posted in Creativity-Innovation, Marketing-General, Online Marketing, Sundog, Technology
Advertising Age and AdWeek magazines are filled with stories about the traditional side of the ad business trying to play catch up on the digital marketing revolution. What many in the business fail to recognize is it’s not just another service or channel that can be appended. It’s an entirely different business model and mindset that requires a technology backbone in the corporate DNA and a new paradigm on the brand-building creative process.
Joseph Jaffe, author of “Life After The 30-Second Spot,” has a great take on this: Who’s your digital czar?
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