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This past April, Facebook launched the Open Graph Application Programming Interface to replace Facebook Connect on websites during the F8 Conference. One of these changes during the F8 Conference and Open Graph features the new “like” button which can be placed on any website. Below are some guidelines of what implementing the “like” button on your site can do for you and the positive impact it can have on your business.

#1 Build your community

When someone clicks the “like” button, they automatically becomes a member of your Facebook page.  It is a great way to get your website visitors to join your community and engage with your brand on Facebook.

#2 Spread the Word Socially

Becoming a member of your Facebook page community is not the only thing happening once the like button is clicked; a newsfeed story is also generated to the user’s friends list. This can be very powerful as it tabs into the users social community and notifies the network that the user just joined your Facebook community.

#3 Adds your site to Facebook user’s profiles

The third action generated once the “like” button is clicked is found on the user’s profile under their Pages section located on the Info tab.  This means anyone visiting a profile of someone that “liked” your site can now discover your business and click directly to your Facebook page.

These are just a few of the “like” button benefits. We will continue to see this button and trend of social sharing evolve in the future. For now, some of the popular sites already implementing the “like” button are: CNN, ABC and Fandango.