Fargo, ND – Sundog, Inc. – a Fargo-based marketing and technology company – hires Mike Daugherty.
Fargo, ND – Sundog, Inc. – a Fargo-based marketing and technology company – hires Andrew Erovick.
February 25, 2015: Terry Luschen posted a blog entry titled Call the Infusionsoft API from Salesforce - Part II.
In the last blog post I described the Infusionsoft API and how to get an access token. In this blog post I will show one example on how to use that access token to make an Infusionsoft API call.
February 6, 2015: Dean Froslie posted a white paper titled BEYOND THE STYLE STANDARDS: BUILDING RELATIONSHIPS WITH CONTENT.
Content creators – and writers, I’m mostly talking about us – are a quirky, obsessive bunch.
Most of us naturally fixate on the nuances of language. We squabble over Oxford commas. We get feisty about style manuals. We debate the necessity of one space or two after sentences (and show our age in the process).
Our employers and clients add more layers of paranoia. We strive to conquer company style. We learn the brand standards. We balance the varied (and sometimes contradictory) views of stakeholders. We anxiously juggle deadlines, budgets and processes.
When we master these areas, we treat them like badges we’ve earned. We display them on our resumes. We’re endorsed for them on LinkedIn. Along the way, however, we may lose sight of why our content exists:
Content builds relationships.
Relationships are built on trust.
Trust drives revenue.
The email landscape has changed dramatically over the last several years. Two years ago, Outlook was still holding on to 20% of the market share despite mobile’s increasing influence. Now, Outlook is down to 9% and Gmail has doubled its popularity to 16% of the market share.
Mobile devices permeate every aspect of our lives. They are our telephones, our connection to friends, our fitness coaches, our on-the-go entertainment system, and in some ways, even our health experts. They are in airports, in waiting rooms, in the workplace, and in our homes. And everywhere, people are checking their email. So why not deliver emails meant for people on the go? Why not deliver content that engages them in their unique situations? Mobile devices account for over 50% of email traffic, no surprise given that users refer to their smartphones 150 times a day on average.
Outlook was born in 1997 to parents Windows and Office. He has lived a long and popular life despite being the object of much debate among those who know him best. His decisions and business choices have left lasting effects on the industry making many friends and enemies.
Let me introduce you to Marissa. She’s a recent college grad working a job she loves. She’s technically savvy, as are most of her generation. Last week, I had a nice chat with her about how she perceives and uses promotional emails. Here’s what we can learn from her as a typical, young consumer.
And this is Jer. He’s a proud grandpa and if he had a smartphone, he’d be showing you pictures of his newest grandson! As a member of the silver-hair club, he’s more comfortable shuffling paper than traversing the computer landscape, but he’s active on his email and knows a good deal when he sees one.
Meet Jenny. She’s a busy mom and a deal hunter. When she shops, she’s armed with coupons, and when she goes online, her promo codes are ready. She gets a lot of promotional emails, so let’s hear what she has to say.
January 26, 2015: Dean Froslie posted a white paper titled HOW BITES, SNACKS AND MEALS CAN GUIDE YOUR CONTENT STRATEGY.
We all know that technology has progressed over the past few decades.
Consider Cichon’s (2014) discovery of a Radio Shack print ad from 1991. Of the 15 electronic products featured in the ad, 13 of them have been replaced by a smartphone. They include: