Recent White Papers

Casinos have long been at the forefront of technology. The gaming industry’s profitability has always been enhanced by its use of computers and cameras and calculators. In the past few years, Customer Relationship Management (CRM) has been a buzzword—casinos have been doing it since the first player walked in the door.

But today’s technology has moved fast, even by casino standards. In past years, casinos were always ahead of the curve, but as some casinos have actually struggled financially, they’ve now lagged behind.

Here are some ideas for casinos (actually, these apply to most businesses) to bring them back to the curve.

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Developing a comprehensive social strategy can be overwhelming at first. A social media strategy with organizational alignment should not only outline what will be done within your approach, but it should define your target audience and how they will interact with your social media presence. Once your strategy is mapped out, you can turn your focus to each social network, account, channel and/or tactic for planning and management. This white paper will take a deeper dive into the next level of planning after the higher level social strategy has been formed.

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Many companies right now face a dilemma regarding Facebook and other social media: Do they allow them at work, and risk a loss or productivity? And how does allowing social networks at work affect overall morale? And has Facebook become so much a part of our daily lives that banning it at work is futile?

Here is some helpful information if you need to make this decision.

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The purpose of this white paper is to give you an overall understanding to develop a social media strategy. The main goal being able to identify the type of tactics to use and how to integrate social media into your overall marketing plan.

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Balancing the many traditional forms of marketing with the interactive powers of digital, mobile search and social media can seem like a daunting task. If you are treating each of your marketing channels as independent silos, it’s time to take a holistic approach and integrate your marketing channels into a more comprehensive and cohesive multi-channel marketing campaign. This white paper will take you through the process of determining what multi-channel marketing mix is right for you.

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