Recent White Papers

Love them or hate them, online display ads are here to stay. People are watching videos online at an ever increasing rate as well as reading newspapers, magazines, books, and listening to music online. With access to so many digital devices, be it smart phones, tablets, e-readers, gaming consoles or your trusty laptop, people are connected 24/7 and advertisers are taking note.

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The purpose of this white paper is to help you develop an effective trade show marketing plan. The ultimate goal being to identify qualified leads that will foster new business relationships and generate increased sales for your company.

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Companies utilizing online advertising banners often find they don’t immediately generate the number of clickthroughs as they hoped. This increases the cost of the ad placement, amplifies the risk of online marketing, and inflates the cost of each prospective customer. Correct usage of rich media display advertising can increase ROI and better achieve your marketing goals.  I’ll show you how.

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As the American public continues to embrace mobile technology, it is no surprise that more companies are adding mobile to their multi channel marketing strategies.  But as mobile marketing efforts increase, companies need to be aware that the same intimacy and exposure that have made mobile marketing successful can also make it dangerous.

A good mobile campaign can generate staggering ROI in a relatively short amount of time. A poor mobile campaign can have far reaching negative effects on a brand in the same short amount of time. So what makes a good or bad campaign? This paper will attempt to address some tips and pitfalls associated with the most common type of mobile marketing currently used – SMS/MMS Marketing.

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Email marketing is a fantastic tool to reach customers; however, it is challenging to keep your message exciting and relevant and not be marked as spam by your end-users. Marketing managers and developers are working hard to raise return on investment (ROI), and a great way of doing that is to keep the marketing emails out of the spam or junk folders and in the customers’ inboxes. This document will discuss what is considered spam, facts about spam emails, some ways to ensure commercial emails aren’t treated as spam, and what the courts and experts expect for spam in the future.

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