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December 16, 2011: iPhones and Android and HTML5 (Oh My!)

So you are ready to make the leap and launch your brand into the ever-growing world of mobile! But where do you start? There are currently two …More...

September 08, 2011: Why Mobile? Why Now?

By the end of 2011, there will be over one billion mobile broadband users in the world. Over 60% of North America will have mobile broadband access …More...

September 24, 2010: Mobilizing Your Brand with Mobile Web

You are driving down the road, it is dinnertime, and you and your passengers are hungry. One of your passengers uses Google Maps on their Android phone …More...

July 13, 2010: Text Me: Do’s and Don’ts of a Successful Mobile Marketing Campaign

As the American public continues to embrace mobile technology, it is no surprise that more companies are adding mobile to their multi channel marketing strategies.  But as …More...

March 24, 2009: The ROI of Writing Maintainable Web Applications

As online marketing moves from a static content approach to the more vibrant world of Web 2.0 marketing, the code driving these dynamic marketing engines is becoming …More...

March 24, 2009: Code Coverage Revealed

Code coverage reports:  The informer of project managers, the bane of lazy developers, and the champion of test driven development (TDD) aficionados.  With each build, code coverage …More...