Recent White Papers

Love them or hate them, online display ads are here to stay. People are watching videos online at an ever increasing rate as well as reading newspapers, magazines, books, and listening to music online. With access to so many digital devices, be it smart phones, tablets, e-readers, gaming consoles or your trusty laptop, people are connected 24/7 and advertisers are taking note.

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Website hosting is a broad industry with many players. Most of the hosting companies allow the novice Internet user to set up a simple website in a matter of minutes. However, they leave out the control that a lot of companies and system administrators would like to have when dealing with their own website. Amazon’s Web Services allows you to not only have full control over the environment where a website lives - as if it was served from your own server room on a server you purchased - but keeps it all in the cloud where hardware issues are on the shoulders of Amazon, and not the system administrator or the company’s IT department. They also allow a number of could-based services that one simply couldn’t replicate in their own server room, or could with most increased costs in hardware and software licenses.

In this white paper, I intend to describe one of the many ways in which to leverage Amazon’s Web Services in order to host basic websites. This will only cover one of Amazon’s many services they offer, but by the end of the paper, you will be able to see the potential of linking in more of their services to expand your website’s capability and reach.

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Casinos have long been at the forefront of technology. The gaming industry’s profitability has always been enhanced by its use of computers and cameras and calculators. In the past few years, Customer Relationship Management (CRM) has been a buzzword—casinos have been doing it since the first player walked in the door.

But today’s technology has moved fast, even by casino standards. In past years, casinos were always ahead of the curve, but as some casinos have actually struggled financially, they’ve now lagged behind.

Here are some ideas for casinos (actually, these apply to most businesses) to bring them back to the curve.

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Many organizations are investing in better online content: Thinking like a publisher. Cranking out blog posts, social media campaigns, articles and whitepapers. Reaching prospects and customers and becoming a vital information source. The benefits can be significant, but it can’t be an impulse decision. This paper offers strategies to help you plan, shape, find and present content.

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Force.com - The wonderful addition to Salesforce that allows you to customize your Salesforce org to the way your business works. These customizations may be simple, requiring only point and click changes, but others my be complex, requiring the use Apex. What is often not realized when starting Apex, however, is Salesforce’s requirement to accompany the Apex code with unit tests. A beginner may find it easy enough to write a test that obtains high code coverage, but code coverage is not the true measure of test usefulness. I’d like to share with new developers the purpose of software testing, how software can be useful, and also go a bit deeper into the theory behind it.

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