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Marketing-General

April 17, 2012 | Renee Cook: The Future of Display Advertising

Love them or hate them, online display ads are here to stay. People are watching videos online at an ever increasing rate as well as reading newspapers, …More...

July 22, 2011 | Alyssa Dahl: Social Strategy Plan Guideline

Developing a comprehensive social strategy can be overwhelming at first. A social media strategy with organizational alignment should not only outline what will be done within your …More...

December 08, 2010 | Renee Cook: Why a Multi-Channel Marketing Plan Makes Good Sense

Balancing the many traditional forms of marketing with the interactive powers of digital, mobile search and social media can seem like a daunting task. If you are …More...

July 13, 2010 | Paul Bourdeaux: Text Me: Do’s and Don’ts of a Successful Mobile Marketing Campaign

As the American public continues to embrace mobile technology, it is no surprise that more companies are adding mobile to their multi channel marketing strategies.  But as …More...