As the American public continues to embrace mobile technology, it is no surprise that more companies are adding mobile to their multi channel marketing strategies. But as mobile marketing efforts increase, companies need to be aware that the same intimacy and exposure that have made mobile marketing successful can also make it dangerous.
A good mobile campaign can generate staggering ROI in a relatively short amount of time. A poor mobile campaign can have far reaching negative effects on a brand in the same short amount of time. So what makes a good or bad campaign? This paper will attempt to address some tips and pitfalls associated with the most common type of mobile marketing currently used – SMS/MMS Marketing.
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