What is the future of email marketing? Some articles claim the death of email as a profitable marketing tool are coming to a close. This white paper discusses why those articles may not be looking at the larger picture. Email may not be used to run campaigns in exactly the same way, however its flexibility is giving it a revitalized future in customer interaction. Personalization, mobile options and the ability to work well with social networks has email marketing evolving into a new, better version of itself.
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