Mobilizing Your Brand with Mobile Web

You are driving down the road, it is dinnertime, and you and your passengers are hungry. One of your passengers uses Google Maps on their Android phone to search for nearby restaurants.

Imagine you are at the mall, and you see an advertisement of the local minor league baseball team. You use your iPhone to scan a QR code on the ad, and your mobile browser opens a web page with the team’s schedule and ticket information.

You are sitting in the airport, waiting for a flight, and you use the mobile web portal on your LG enV cell phone to check flight status.

What do all of these scenarios have in common? They are examples of consumers using the mobile web. These scenarios are becoming increasingly commonplace as the mobile web is one of the fastest growing marketing channels today. Is your brand prepared to take advantage of the new opportunities presented by the mobile web?

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