Beyond the click, cost-per-conversion, lead generation, oh my! Businesses today need solid online marketing insights and stategic planning. Making sense of all that information can be a daunting task. Sundoggers Renee and Nate stop by to talk about the importance of online measurement and how it helps clients make informed decisions with their marketing dollars.
Recent Podcasts
On today’s show, learn how the FM Derby Girls and FM Bootcamps use Facebook and Twitter to enhance their brands.
Email marketing is not dead. If done correctly it can still produce some fantastic results for your advertising dollar.
February 12, 2010
Posted in: Business, Cloud, Google, Internet, Mobile, ROI, Salesforce, Social Media, Technology, Video
On today’s show, we’ll talk about the exciting technologies that are leading the way for 2010 and make some predictions on what we may see the rest of the year.
November 13, 2007
Posted in: Advertising, Business, Customer Insights, Marketing-General, Online Marketing, ROI, Salesforce
With an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments. Our Sundogger panel takes an in-depth look marketing ROI and explains why you should care.
