Beyond the click, cost-per-conversion, lead generation, oh my! Businesses today need solid online marketing insights and stategic planning. Making sense of all that information can be a daunting task. Sundoggers Renee and Nate stop by to talk about the importance of online measurement and how it helps clients make informed decisions with their marketing dollars.
Recent Podcasts
February 09, 2012
Posted in: B2B, Branding, Content, Customer Experience, Online Marketing, Social Media
Relevant and engaging content should be at the core of any social media strategy. Alyssa, Dean and Heidi discuss the importance of developing a content strategy to drive your social media efforts.
On today’s show, learn how the FM Derby Girls and FM Bootcamps use Facebook and Twitter to enhance their brands.
Email marketing is not dead. If done correctly it can still produce some fantastic results for your advertising dollar.
Today’s show is a follow-up from episode 24 “Rich Media Basics.” Learn what clients can expect when moving from online static ads to rich media.
Previous Podcasts Posted in Online Marketing
September 03, 2009 | Lon Keller: Sundog: The Podcast 024 - Rich Media Basics
Learn what puts the “rich” into rich media and how today’s technology can enhance or hinder your rich media experience.
August 14, 2009 | Lon Keller: Sundog: The Podcast 023 - SEO 101
Rankings and keywords and spiders, oh my! Learn what it takes for your website to obtain those coveted high rankings from Google, Bing or other search engines …More...
July 10, 2008 | Lon Keller: Sundog: The Podcast 012 - Social Seeding
Have you ever made a purchase based upon the suggestion of a friend? Word-of-mouth is one of the best marketing tools out there. On today’s show, we …More...
June 26, 2008 | Lon Keller: Sundog: The Podcast 011 - Lights, Camera, Internet!
There is little doubt that video on the internet is experiencing explosive growth. Businesses, marketing executives and entertainment producers are realizing the power of this communication avenue. …More...
June 18, 2008 | Lon Keller: Sundog: The Podcast 011 - Show Promo
On our next show, we’ll be talking about two revolutions occuring in the video industry. High definition video has moved into the mainstream, while video on the …More...
May 30, 2008 | Lon Keller: Sundog: The Podcast 010 - Podcasting in Your Marketing Toolbox
Been kicking around the idea of starting a podcast for your company? Maybe you’ve pitched the idea to management only to be turned down. On today’s show, …More...
April 01, 2008 | Lon Keller: Sundog: The Podcast 008 - Branding Evolution
Apple, Nike, Coca-Cola, Google and Starbucks. These are the brands that deliver a positive impact and inspiration according to a recent survey on brandchannel.com. How have these …More...
February 29, 2008 | Lon Keller: Sundog: The Podcast 006 - Marketing the Viral Way
Viral marketing campaigns are nothing new. Part of what makes them attractive today is the ability to creatively use the vast array of modern communication technologies to …More...
