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February 29, 2008 | Lon Keller: Sundog: The Podcast 006 - Marketing the Viral Way
Viral marketing campaigns are nothing new. Part of what makes them attractive today is the ability to creatively use the vast array of modern communication technologies to …More...
January 21, 2008 | Lon Keller: Sundog: The Podcast 005 - It’s a Social Media World
Social Media websites are certainly one of the hottest trends going on the internet today. Who is using these sites and why? Advertisers are certainly taking notice, …More...
January 03, 2008 | Lon Keller: Sundog: The Podcast 004 - Web 2.0 Defined
Heard of Web 2.0? What makes a website Web 2.0-worthy? Of course, there is no single answer. So, on this episode of Sundog: The Podcast, two of …More...
December 07, 2007 | Lon Keller: Sundog: The Podcast 003 - HD is TV
High definition video is here, now, and it’s not as expensive as you’d think. What do you need to know about the new standard in video production …More...
November 13, 2007 | Lon Keller: Sundog: The Podcast 002 - ROI for today’s CMO
With an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments. Our Sundogger panel takes an …More...
November 02, 2007 | Lon Keller: Sundog: The Podcast 001 - Controlling your company’s brand
Welcome to Episode #1 of Sundog: The Podcast! Our first show focuses on branding. What defines a brand and how do companies control their brand in today’s …More...
