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Marketing-General

March 30, 2011 | Lon Keller: Sundog: The Podcast 035 - QR Codes

Our mobile experts, Paul and Jonathan, stop by to talk about QR codes. Learn how they work and what they can do for you.

June 23, 2009 | Lon Keller: Sundog: The Podcast 021 - Google Analytics

Enterprise-class web analytics without the enterprise-class price.  On today’s show, members of our Customer Insights team discuss their favorite features of Google Analytics.

February 05, 2009 | Darin Livdahl: Sundog: The Podcast 018 - Super Spots

Today we’ll review the best and the worst of this year’s Super Bowl commercials and also talk with the Dandy Dwarves, a production company that produced a …More...

January 16, 2009 | Darin Livdahl: Sundog: The Podcast 017 - Story Time

On today’s show, we’ll talk about why it’s vital to create a good story before developing any marketing materials.

June 26, 2008 | Lon Keller: Sundog: The Podcast 011 - Lights, Camera, Internet!

There is little doubt that video on the internet is experiencing explosive growth.  Businesses, marketing executives and entertainment producers are realizing the power of this communication avenue.  …More...

May 30, 2008 | Lon Keller: Sundog: The Podcast 010 - Podcasting in Your Marketing Toolbox

Been kicking around the idea of starting a podcast for your company?  Maybe you’ve pitched the idea to management only to be turned down.  On today’s show, …More...

February 29, 2008 | Lon Keller: Sundog: The Podcast 006 - Marketing the Viral Way

Viral marketing campaigns are nothing new.  Part of what makes them attractive today is the ability to creatively use the vast array of modern communication technologies to …More...

January 21, 2008 | Lon Keller: Sundog: The Podcast 005 - It’s a Social Media World

Social Media websites are certainly one of the hottest trends going on the internet today.  Who is using these sites and why?  Advertisers are certainly taking notice, …More...

January 03, 2008 | Lon Keller: Sundog: The Podcast 004 - Web 2.0 Defined

Heard of Web 2.0?  What makes a website Web 2.0-worthy?  Of course, there is no single answer. So, on this episode of Sundog: The Podcast, two of …More...

December 07, 2007 | Lon Keller: Sundog: The Podcast 003 - HD is TV

High definition video is here, now, and it’s not as expensive as you’d think.  What do you need to know about the new standard in video production …More...

November 13, 2007 | Lon Keller: Sundog: The Podcast 002 - ROI for today’s CMO

With an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments.  Our Sundogger panel takes an …More...

November 02, 2007 | Lon Keller: Sundog: The Podcast 001 - Controlling your company’s brand

Welcome to Episode #1 of Sundog: The Podcast! Our first show focuses on branding. What defines a brand and how do companies control their brand in today’s …More...