Sundog: The Podcast 001 - Controlling your company’s brand

Welcome to Episode #1 of Sundog: The Podcast! Our first show focuses on branding. What defines a brand and how do companies control their brand in today’s Web 2.0 and social media environments?

PANEL:
Lon Keller, Senior Editor and Producer, Sundog
Eric Ista, Lead Creative, Sundog
Matt Charpentier, Creative, Sundog
Greg Ness, Chief Strategy Officer, Sundog