Several employees at Sundog, Inc., a local marketing and technology company …More
The Analyst is responsible for creating compelling solutions for clients by …More
Here's what's on the minds of our marketing and technology experts.
For more perspectives from Sundog, check out Sundog: The Podcast and our knowledge.
When you consider your responsive strategy, it’s important to focus on navigation needs, design elements and the development requirements. At the same time, make sure your content is also responsive.
Alright, so you are set up, tracking and monitoring social media trends around your brand. You know where people are talking and who is talking. You have also identified your top influencers. Now what?! It’s time to move to the next phase and begin to take action, making decisions based on this insight you’re gaining.
Jason Venable, a Salesforce MVP since Spring ‘11, has been a well-known member of the Force.com community, due to his help on the Force.com Boards and his blog posts. He’s announced a working beta of a multi-file uploader component for Salesforce, complete with open source code on GitHub and a blog post with details of the many problems that needed to be solved to make this component a reality.
Jon Barocas, founder and CEO of bieMEDIA, recently made waves on Mashable when he blogged about Why QR Codes Won’t Last. While I respect Mr. Barocas and recognize his success in marketing technology, I feel that he is significantly undervaluing QR codes and overvaluing his proposed alternative. Here is why:
Open source is an interesting thing. If I open the source for my software product, anyone can make a clone of my product and easily recreate my company’s money-maker. Open source is bad in this situation. On the other hand, due simply to the price difference, many will choose the open source solution. Is price difference the only sensible reason to choose an open-source product? And is open sourcing their code always bad in business?
Fill out and send the form below to learn about our refreshing approach to measureable marketing, or call 1.888.9.sundog.
Like so many other industries and sports—there are those that have made significant contributions to advertising, and yet have gone largely unrecognized. Here are three examples. …More...
Are the latest digital signage products useful tools for an in-store marketing campaign, or just another distraction from real customer service that people are looking for? …More...
Last month, the Force.com Developer Relations team held a Holiday Cookbook Contest to spur user-generated content. There were a good number of high-quality submissions that were reviewed, …More...
Williams Arena—better known as The Barn—is a throwback in the high-stakes world of college athletics. Don’t let your brand fall into a Barn-like state.
When Salesforce Chatter debuted just over a year ago, it was a huge step forward in company communications. It enabled users to make quick and candid notes …More...
Pity a bank marketing staff. Already saddled with restrictions, disclosures and regulations, marketers now need to pay very close attention to Facebook’s rules when running an online …More...
If you haven’t seen a QR code by now, you are one of the few. They have exploded onto the marketing scene in the past couple of …More...
A quick glance at my iPad2 reveals some interesting things about its use. Among the installed apps I have are Keynote and Gmail… but I also have …More...
