Recent Posts

The digital world is changing every day. But when it comes to social media, there are some truths and guidelines that always ring true for creating the best experiences, building the best relationships, and putting your best foot forward.

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Building a content management solution goes beyond just picking a Content Management System (CMS). It starts with asking the right questions during discovery, selecting the right tool for the job, creating architecture, and setting the stage for development.

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We’ve all encountered that moment. Someone misunderstood your email, your note, or maybe even your text message. It wasn’t because of the words you wrote. It was their interpretation of how you were saying it. While those situations can often be worked out and the tension can be eased, it may take time and careful explanation to resolve the misunderstanding.

Now take a moment to think about the voice of your brand. What is it saying?

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When you think about content tagging, your first association might be the ubiquitous tag cloud:
word cloud

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Media has become fragmented and complex. But the good news? That actually can work in your favor.

Long gone are the days of pouring marketing dollars over masses of unsegmented audiences and budget waste. Because there’s a simple truth: marketers no longer drive the buying process. Consumers do. Say hello to marketing efficiency and giving consumers the reins. Your customers decide what they want to buy and detest irrelevant ads that get in the way.

So how do you effectively market online – at the right time and place?

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Previous Blog Entries

April 16, 2015 | Terry Luschen: Salesforce: The Secret to Tracking User Adoption

How are you measuring user adoption in Salesforce? Can you use Google Analytics to do it? Good news – absolutely. Picture it. The big moment has arrived. …More...

April 06, 2015 | Dani Krolak: SUNDOG SPOTLIGHT: KATIE

She’s a familiar face to many, but she’s broken through her intern roots and is now a fulltime ‘Dogger! And if you need another reason to love …More...

April 03, 2015 | Jen Thompson: 7 Reasons Why UX Matters

Maybe you gave up on ordering that gift online because the checkout process was a hassle. Maybe you tried to schedule a doctor appointment, but the clinic’s …More...

March 31, 2015 | Tiffanie Honeyman: 4 Simple Steps to Measure Marketing Results

Marketing doesn’t have to be unpredictable. It’s no secret customers base their buying decisions on their experiences. And since online experiences are a huge part of that …More...

March 30, 2015 | Terry Luschen: The Beginner’s Guide to Security Review for Platform Setup

Proper security setup and configuration is extremely important. If you pick the wrong tools, wrong configuration or wrong integration, you could be setting yourself up for failure. …More...

March 30, 2015 | Heidi Haaven: Your Customer Experiences = Your Brand

Branding isn’t only about logo specifications, fonts and color pallets. Are those elements important for consistency? Absolutely. But what’s more important? Creating a seamless, personalized experience for …More...

March 27, 2015 | Craig Isakson: Focus on Branded Apps Fades, Shifts Toward Mobile Partnerships

Apps, apps, apps! Everybody wants an app. What if I were to say, “You don’t need an app!”? Would you think I was crazy? The reason is …More...

March 12, 2015 | Dani Krolak: SUNDOG SPOTLIGHT: JENA

This lady sure knows how to bring energy to her team and the rest of 5th floor! But when she’s not in design mode, she’s a national …More...