A picture is worth a thousand words. In advertising, you have to catch your viewers’ attention in a split second. With more than 300 million photos uploaded to Facebook alone every day, the images in your marketing efforts need to stand out in a sea of visual clutter that your customers are drowning in every day.
Too often, selecting or producing photography that effectively communicates your messaging becomes an afterthought. The images in every campaign should be carefully chosen to:
- Match the characteristics of your brand.
- Speak to your target audience.
- Show your product in an interesting way.
- Convey an emotion that you want the audience to feel about your product or service.