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Let me take you back to a beautiful day in Fargo, North Dakota (yes, they do exist!). I just had an amazing cup of coffee on my patio, and I was heading across town to hear a local company give a presentation on “The Customer Journey.” Since the event was open to the public, I was excited to hear what some other locals had to say.

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In Part 1 of our new webinar series, we explored the what, why and how of the customer journey.

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Want to walk a mile in your customer’s shoes? Let us take you a whole lot further.

You’re invited to join us for a new webinar series called “The Extra Mile: Step Up Your Customer Journey.” The first one starts Tuesday, September 16 at 11:30 am CT, and you can register right here.

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Think back to the last AMAZING brand experience you had. That wasn’t an accident. Someone or some team carefully crafted that experience from start to finish, and they did good enough work that it impacted you. Now think back to a HORRIBLE brand experience you had. Someone or some team haphazardly (if at all) “crafted” that experience – with a lack of customer empathy.

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As we create content, we obsess over so many considerations. It’s easy to lose sight of perhaps the most crucial factor: Does our content build relationships?

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Previous Blog Entries Posted in Customer Experience

May 30, 2014 | Dean Froslie: Cores, Paths and The Customer Journey

In the user experience world, cores and paths are an effective framework for balancing your audience, content and business goals. They’re also useful across your entire customer …More...

May 16, 2014 | Lynlee Espeseth: Women, Customer Journeys, And The Power of Telling A Story

We’ve always known that storytelling is an integral part of marketing and advertising. It played a role in the time of Mad Men, it played a role …More...

April 30, 2014 | Shawn Tennyson: Add Gamification to Enhance Your Customers’ Dining Experience

Gamification can help restaurants find new ways to engage customers with a fun, rewarding and memorable experience while they dine.

March 31, 2014 | Shawn Tennyson: Mobile Technology for the Consumer: iBeacon and NFC explained

Since Apple’s announcement last year of iBeacon, Near Field Communications (NFC), has been cast aside by the tech media as antiquated technology. But upon closer scrutiny, there …More...

December 30, 2013 | Lynlee Espeseth: Women Trust Women-  The Case For The Female Spokesperson

One of the hallmarks of selling to women is the understanding that women like to share with each other. When they have a great (or awful) experience, …More...

November 30, 2013 | Rob Burke: Bluetooth 4.0 is quickly becoming your new master key

Keys have been largely unchanged in the past centuries until the last decade with key fobs, NFC chips, and now Bluetooth 4.0 changing the way we unlock …More...

November 28, 2013 | Shawn Tennyson: Ziosk Revolutionizes the Dining Experience

Tablet technology is changing the dining experience with interactive promotions and pay-at-the-table service.

November 27, 2013 | Lynlee Espeseth: Make Your Holiday Marketing A Little More Delightful

Once Halloween hits, it’s pretty safe to assume that until Valentines Day (or maybe even Easter) there is an unending supply of holidays, holiday marketing, and food. …More...