Since Apple’s announcement last year of iBeacon, Near Field Communications (NFC), has been cast aside by the tech media as antiquated technology. But upon closer scrutiny, there is a place for both when engaging the consumer via their mobile device.
One of the hallmarks of selling to women is the understanding that women like to share with each other. When they have a great (or awful) experience, they talk about it. They talk about it online and in person, and the women they talk to trust what they are saying. When it comes to the business of buying stuff, women trust other women.
Keys have been largely unchanged in the past centuries until the last decade with key fobs, NFC chips, and now Bluetooth 4.0 changing the way we unlock our possessions.
Once Halloween hits, it’s pretty safe to assume that until Valentines Day (or maybe even Easter) there is an unending supply of holidays, holiday marketing, and food.
Previous Blog Entries Posted in Customer Experience
September 26, 2013 | Susanna Oliver: Driving Engagement with Relevant Email Content: A Personal Experience
Getting emails from retailers can get annoying. You order one item and pretty soon you’re receiving emails on everything they have in the store. Maybe you were …More...
June 23, 2013 | Lee Schwartz: Discovery Sessions Done Right
Lately it feels like I’ve done more discovery than Ferdinand Magellan. (And just to one-up the legendary explorer, I actually survived it all.)
May 31, 2013 | Suzy Rokke: Project Management Challenge
I’m taking a break from providing helpful hints and how-to’s to ask Project Managers to look at reality for a moment and challenge themselves.
May 28, 2013 | Lynlee Espeseth: Marketing Financial Services To Women Can Work: Here’s Proof
There has been a lot of talk lately about how financial institutions can better serve women. Women are financially more powerful than ever, yet banks, lenders, financial …More...
April 30, 2013 | Dean Froslie: The Characteristics of Effective Personas
What’s our ideal persona approach? Here are my most critical characteristics for any persona effort.