What’s our ideal persona approach? Here are my most critical characteristics for any persona effort.
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A couple of weeks ago, I took my car in for some work at a Toyota dealership in Denver. At the dealership I was assigned a customer representative, and when my car was finished she indicated that I would receive a survey by email, and it was extremely important to her and the dealership that I fill it out and give my honest feedback.
Allianz Life Insurance Company recently released their 2013 “Women, Money, and Power” study. Their results have implications that should be seen as good news by businesses selling to women, and concerning for financial institutions trying to serve women.
The Loudness War is on. Music recording artists and their governing labels have been gradually increasing the loudness level of their music over the past several years. Why? Because they believe that louder is better which can lead to more record sales. However, people from Dynamic Range Day have a different view. Those at DRD assert that loudness does not equal greater sales, but in fact, reduces the overall sound quality of the recording. They have provided a great example using Michael Jackson’s “Thriller,” comparing the sound of its original release in 1982 to subsequent releases in 1995 and 2008.
April 11, 2013
Posted in: Communications, Customer Experience, Customer Insights, Marketing-General, Online Marketing, Technology, Web Development, Marketo Summit
Discover the top 10 Ways to Optimize Marketo System Performance in this session recap from Nate Mattison.
Previous Blog Entries Posted in Customer Experience
April 10, 2013 | Danielle Naboulsi: MARKETO SUMMIT 2013: The Social Business Professional Keynote
Find out what Marketo Summit attendees heard during The Social Business Professional Keynote, in this recap by Sundog EVP Jodi Heilman.
December 20, 2012 | Dean Froslie: Help Your Organization Avoid The Curse of Knowledge
If you can’t effectively convey messages to your key audiences, in a way that’s meaningful to them, they may begin to associate your organization with that biology …More...
November 24, 2012 | Lynlee Espeseth: The Power of an Utterly Unique Web Experience
You know the feeling when you read a really great book, or see a really great movie, and once it’s over you feel like you’ve actually been …More...
October 29, 2012 | Lon Keller: Creative Complacency
Creative Director: “I have a great idea for Client X. How about if we ...” Client Director: “I like it, but it will never fly with the …More...
September 09, 2012 | Lee Schwartz: Casino Customer “Marriage Counseling”
Why are you losing your best players? The reasons aren’t different than why other relationships end.
July 24, 2012 | Lynlee Espeseth: Content Creators are Going Back to School
Even though the weather is still warm and school is the last thing on most kids’ minds, marketers are in full swing promoting school supplies, fall clothes, …More...
July 11, 2012 | Rob Burke: The Selective Social Network
We all have that friend who posts photos, links, videos, thoughts, more links and photos of food. We have those Facebook friends we never interact with. The …More...
June 30, 2012 | Shawn Tennyson: Clipping Coupons Online
My value-conscious wife clips coupons, but her method has changed the past few months. She is finding more values with her computer than the traditional paper and …More...
