Recent Posts

Branding isn’t only about logo specifications, fonts and color pallets. Are those elements important for consistency? Absolutely. But what’s more important? Creating a seamless, personalized experience for your customers across multiple touchpoints and channels.

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No doubt about it, Dreamforce never fails to impress. And this year was no exception.

Miss the fun or haven’t had a chance to watch the sessions online yet? Here’s a quick recap of our favorite highlights, news and announcements from #DF14 – all features of Salesforce’s new Customer Success Platform. 

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Coffee. Cocktails. A free Fitbit while supplies last. And interesting conversation with some of the coolest people you’ll meet at Dreamforce.

Can’t wait? Neither can we.

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Let me take you back to a beautiful day in Fargo, North Dakota (yes, they do exist!). I just had an amazing cup of coffee on my patio, and I was heading across town to hear a local company give a presentation on “The Customer Journey.” Since the event was open to the public, I was excited to hear what some other locals had to say.

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In Part 1 of our new webinar series, we explored the what, why and how of the customer journey.

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Previous Blog Entries Posted in Customer Experience

September 10, 2014 | Jen Thompson: 10 Reasons to Watch: Customer Journey Live Webinar

Want to walk a mile in your customer’s shoes? Let us take you a whole lot further. You’re invited to join us for a new webinar series …More...

August 18, 2014 | Zach Johnson: Webinar Preview: Step Up Your Customer Journey

Think back to the last AMAZING brand experience you had. That wasn’t an accident. Someone or some team carefully crafted that experience from start to finish, and …More...

July 30, 2014 | Dean Froslie: Does Your Content Build Relationships?

As we create content, we obsess over so many considerations. It’s easy to lose sight of perhaps the most crucial factor: Does our content build relationships? …More...

May 30, 2014 | Dean Froslie: Cores, Paths and The Customer Journey

In the user experience world, cores and paths are an effective framework for balancing your audience, content and business goals. They’re also useful across your entire customer …More...

May 16, 2014 | Lynlee Espeseth: Women, Customer Journeys, And The Power of Telling A Story

We’ve always known that storytelling is an integral part of marketing and advertising. It played a role in the time of Mad Men, it played a role …More...

April 30, 2014 | Shawn Tennyson: Add Gamification to Enhance Your Customers’ Dining Experience

Gamification can help restaurants find new ways to engage customers with a fun, rewarding and memorable experience while they dine.

March 31, 2014 | Shawn Tennyson: Mobile Technology for the Consumer: iBeacon and NFC explained

Since Apple’s announcement last year of iBeacon, Near Field Communications (NFC), has been cast aside by the tech media as antiquated technology. But upon closer scrutiny, there …More...

December 30, 2013 | Lynlee Espeseth: Women Trust Women-  The Case For The Female Spokesperson

One of the hallmarks of selling to women is the understanding that women like to share with each other. When they have a great (or awful) experience, …More...