Think back to the last AMAZING brand experience you had. That wasn’t an accident. Someone or some team carefully crafted that experience from start to finish, and they did good enough work that it impacted you. Now think back to a HORRIBLE brand experience you had. Someone or some team haphazardly (if at all) “crafted” that experience – with a lack of customer empathy.
We’ve always known that storytelling is an integral part of marketing and advertising. It played a role in the time of Mad Men, it played a role before, and it still plays a role now.
Previous Blog Entries Posted in Customer Experience
April 30, 2014 | Shawn Tennyson: Add Gamification to Enhance Your Customers’ Dining Experience
Gamification can help restaurants find new ways to engage customers with a fun, rewarding and memorable experience while they dine.
March 31, 2014 | Shawn Tennyson: Mobile Technology for the Consumer: iBeacon and NFC explained
Since Apple’s announcement last year of iBeacon, Near Field Communications (NFC), has been cast aside by the tech media as antiquated technology. But upon closer scrutiny, there …More...
December 30, 2013 | Lynlee Espeseth: Women Trust Women- The Case For The Female Spokesperson
One of the hallmarks of selling to women is the understanding that women like to share with each other. When they have a great (or awful) experience, …More...
November 30, 2013 | Rob Burke: Bluetooth 4.0 is quickly becoming your new master key
Keys have been largely unchanged in the past centuries until the last decade with key fobs, NFC chips, and now Bluetooth 4.0 changing the way we unlock …More...
November 28, 2013 | Shawn Tennyson: Ziosk Revolutionizes the Dining Experience
Tablet technology is changing the dining experience with interactive promotions and pay-at-the-table service.
November 27, 2013 | Lynlee Espeseth: Make Your Holiday Marketing A Little More Delightful
Once Halloween hits, it’s pretty safe to assume that until Valentines Day (or maybe even Easter) there is an unending supply of holidays, holiday marketing, and food. …More...
September 26, 2013 | Susanna Oliver: Driving Engagement with Relevant Email Content: A Personal Experience
Getting emails from retailers can get annoying. You order one item and pretty soon you’re receiving emails on everything they have in the store. Maybe you were …More...