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Think back to the last AMAZING brand experience you had. That wasn’t an accident. Someone or some team carefully crafted that experience from start to finish, and they did good enough work that it impacted you. Now think back to a HORRIBLE brand experience you had. Someone or some team haphazardly (if at all) “crafted” that experience – with a lack of customer empathy.

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As we create content, we obsess over so many considerations. It’s easy to lose sight of perhaps the most crucial factor: Does our content build relationships?

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In the user experience world, cores and paths are an effective framework for balancing your audience, content and business goals. They’re also useful across your entire customer journey.

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We’ve always known that storytelling is an integral part of marketing and advertising. It played a role in the time of Mad Men, it played a role before, and it still plays a role now.

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Gamification can help restaurants find new ways to engage customers with a fun, rewarding and memorable experience while they dine.

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Previous Blog Entries Posted in Customer Experience

March 31, 2014 | Shawn Tennyson: Mobile Technology for the Consumer: iBeacon and NFC explained

Since Apple’s announcement last year of iBeacon, Near Field Communications (NFC), has been cast aside by the tech media as antiquated technology. But upon closer scrutiny, there …More...

December 30, 2013 | Lynlee Espeseth: Women Trust Women-  The Case For The Female Spokesperson

One of the hallmarks of selling to women is the understanding that women like to share with each other. When they have a great (or awful) experience, …More...

November 30, 2013 | Rob Burke: Bluetooth 4.0 is quickly becoming your new master key

Keys have been largely unchanged in the past centuries until the last decade with key fobs, NFC chips, and now Bluetooth 4.0 changing the way we unlock …More...

November 28, 2013 | Shawn Tennyson: Ziosk Revolutionizes the Dining Experience

Tablet technology is changing the dining experience with interactive promotions and pay-at-the-table service.

November 27, 2013 | Lynlee Espeseth: Make Your Holiday Marketing A Little More Delightful

Once Halloween hits, it’s pretty safe to assume that until Valentines Day (or maybe even Easter) there is an unending supply of holidays, holiday marketing, and food. …More...

November 19, 2013 | Danielle Naboulsi: DF13: The Keynote Recap!

Benioff’s Keynote is the pinnacle of Dreamforce week, so it’s no wonder it was our Communications Director’s favorite session of the day. Hear what Heidi Haaven had …More...

September 26, 2013 | Susanna Oliver: Driving Engagement with Relevant Email Content: A Personal Experience

Getting emails from retailers can get annoying. You order one item and pretty soon you’re receiving emails on everything they have in the store. Maybe you were …More...

August 31, 2013 | Rob Burke: Consumers are the new content creators

The relationship between consumers and creators has long had defined roles, but today we should consider every consumer a potential creator. What does this mean for your …More...