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Bringing your customer journey to life isn’t easy. It’s a big job, and it requires a big picture strategy for everything from digital marketing to integration.

While the work itself is complex, we’re always looking for ways to make it simple for our clients. And after attending Salesforce Connections in New York City last week, we’re excited about new advancements in technology that will help enhance and streamline the customer journey on a global scale.

Wondering what’s in store? Here’s a quick recap of the conference, including the top tech, tips and takeaways.

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A follow-up to the Top 5 Tips for Improving Online Forms, I explore 5 more valuable lessons in online form usability.

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And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? There are more competitors than ever, too.

The old days of marketing were based on scarcity. When there were only a handful of products or services in a category, all you had to do was get more attention than your competitors.

Today the tables have turned. It takes more than being flashy to generate business – and that’s a good thing. Instead of just trying to be the hottest product on the block, marketing means getting to know your customers and catering to their wants and needs. What was once superficial advertising has transformed into genuine business-to-buyer relationships, based on mutual benefit.

Think of it like dating – you are trying to woo prospects and then turn a one-time customer into a life-long relationship. The key to creating that kind of loyalty? Content. The messages you choose, the channels you use and the timeliness of delivery play a pivotal role in attracting and retaining customers. In short, content is courtship.

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Ah, the “Age of the Customer”… where contemporary marketing strategies begin and end with the buyer’s point of view. Today brands are judged with higher expectations than ever before, and with most customer experiences happening online, digital media is a big part of the equation.

The good news? You can gain incredible visibility into your customers’ interests, and more importantly, what drives those interests. You can see the entire customer journey, inside and out.

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Branding isn’t only about logo specifications, fonts and color pallets. Are those elements important for consistency? Absolutely. But what’s more important? Creating a seamless, personalized experience for your customers across multiple touchpoints and channels.

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Previous Blog Entries Posted in Customer Experience

October 24, 2014 | Greg Ewing Lee: Dreamforce 2014 in Review: Catch the Wave, Ride the Lightning

No doubt about it, Dreamforce never fails to impress. And this year was no exception. Miss the fun or haven’t had a chance to watch the sessions …More...

October 12, 2014 | Jen Thompson: #DF14 Basecamp: What You Can Expect (Part 2)

Coffee. Cocktails. A free Fitbit while supplies last. And interesting conversation with some of the coolest people you’ll meet at Dreamforce. Can’t wait? Neither can we. …More...

September 18, 2014 | Zach Johnson: Customer Journeys Don’t Do Anything Alone

Let me take you back to a beautiful day in Fargo, North Dakota (yes, they do exist!). I just had an amazing cup of coffee on my …More...

September 16, 2014 | Heidi Haaven: THE EXTRA MILE Step Up Your Customer Journey: Part 1

In Part 1 of our new webinar series, we explored the what, why and how of the customer journey.

September 10, 2014 | Jen Thompson: 10 Reasons to Watch: Customer Journey Live Webinar

Want to walk a mile in your customer’s shoes? Let us take you a whole lot further. You’re invited to join us for a new webinar series …More...

August 18, 2014 | Zach Johnson: Webinar Preview: Step Up Your Customer Journey

Think back to the last AMAZING brand experience you had. That wasn’t an accident. Someone or some team carefully crafted that experience from start to finish, and …More...

July 30, 2014 | Dean Froslie: Does Your Content Build Relationships?

As we create content, we obsess over so many considerations. It’s easy to lose sight of perhaps the most crucial factor: Does our content build relationships? …More...

May 30, 2014 | Dean Froslie: Cores, Paths and The Customer Journey

In the user experience world, cores and paths are an effective framework for balancing your audience, content and business goals. They’re also useful across your entire customer …More...