Branding isn’t only about logo specifications, fonts and color pallets. Are those elements important for consistency? Absolutely. But what’s more important? Creating a seamless, personalized experience for your customers across multiple touchpoints and channels.
No doubt about it, Dreamforce never fails to impress. And this year was no exception.
Miss the fun or haven’t had a chance to watch the sessions online yet? Here’s a quick recap of our favorite highlights, news and announcements from #DF14 – all features of Salesforce’s new Customer Success Platform.
Let me take you back to a beautiful day in Fargo, North Dakota (yes, they do exist!). I just had an amazing cup of coffee on my patio, and I was heading across town to hear a local company give a presentation on “The Customer Journey.” Since the event was open to the public, I was excited to hear what some other locals had to say.
Previous Blog Entries Posted in Customer Experience
September 10, 2014 | Jen Thompson: 10 Reasons to Watch: Customer Journey Live Webinar
Want to walk a mile in your customer’s shoes? Let us take you a whole lot further. You’re invited to join us for a new webinar series …More...
May 16, 2014 | Lynlee Espeseth: Women, Customer Journeys, And The Power of Telling A Story
We’ve always known that storytelling is an integral part of marketing and advertising. It played a role in the time of Mad Men, it played a role …More...
April 30, 2014 | Shawn Tennyson: Add Gamification to Enhance Your Customers’ Dining Experience
Gamification can help restaurants find new ways to engage customers with a fun, rewarding and memorable experience while they dine.
March 31, 2014 | Shawn Tennyson: Mobile Technology for the Consumer: iBeacon and NFC explained
Since Apple’s announcement last year of iBeacon, Near Field Communications (NFC), has been cast aside by the tech media as antiquated technology. But upon closer scrutiny, there …More...
December 30, 2013 | Lynlee Espeseth: Women Trust Women- The Case For The Female Spokesperson
One of the hallmarks of selling to women is the understanding that women like to share with each other. When they have a great (or awful) experience, …More...