Have you ever been to a website and your first thought is “this site is shady?” Have you ever downloaded an app only to open it once and never again? This is what I like to call Back Alley Design Syndrome (or BADS for short).
This past weekend I had the opportunity to attend Mobile March in the Twin Cities. During the conference, I attended a four hour long Microsoft Windows Phone training session. My reasoning for attending this session was to learn more about a platform I have little experience in.
Kellogg Co. recently launched a mobile marketing campaign for its Crunchy Nut cereal that employed both QR codes and SMS requests for its call to action. In the past, SMS has always offered a stronger call to action, largely because QR capable phones were not as far reaching. This time, QR codes were much more successful, generating 40,000 scans as opposed to 6000 SMS messages. Is this a sign of changing times?
In the previous blog, Social Media Listening Tools – Part 1, we mentioned summarized tools like Radian6, Alterian and Sprial16. Read on to see what we thought about more tools below.
Conversations around prominent brands are very difficult to track manually. It’s important to find out what competitors are talking about and what consumers are saying about your brand. Some companies even like to see what is being said about specific products, services or trends in their industry. A social listening tool is needed to effectively measure these types of conversations on an ongoing basis. At Sundog, we watched multiple demos and did all of the talking for you. Below is a summary of half of the tools we explored, be sure to stay tuned for part 2 of the tool summary.Social Media Listening Tools – Part 1
February 23, 2011 | Paul Bourdeaux: Park Co Realtors Score Big With Location Aware Mobile Campaign
Park Company Realtors have taken the next step with mobile marketing, adding a very creative and user friendly location aware mobile campaign. By simply texting PARK to …More...
November 15, 2010 | Paul Bourdeaux: NAVTEQ Location-Based Marketing Campaign Sees Impressive Results
NAVTEQ‘s recently launched location based marketing platform “LocationPoint” was employed in a campaign for more than a dozen O2 concert venues in the United Kingdom. Early campaign …More...
September 29, 2010 | Shawn Tennyson: Generating the Right Traffic to Your Booth
With the prevalence of social media, there is a multitude of ways to inform your current customers and future prospects of your upcoming trade show event. The …More...
September 21, 2010 | Paul Bourdeaux: QR Codes Provide Mobile Marketing In-Store
We’ve seen QR codes in magazines, billboards and TV ads. Now we are starting to see them in a new venue - the retail location itself. …More...
September 01, 2010 | Paul Bourdeaux: 53 More Reasons To Take Mobile Seriously
Are you looking for one or two or fifty-three reasons to take mobile seriously? Then B.L. Ochman’s recently published blog post, Be Mobile or Be Dust, is …More...
August 30, 2010 | Paul Bourdeaux: Mobile Marketer - Talent crisis looms in mobile advertising and marketing
A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really …More...
July 28, 2010 | Paul Bourdeaux: 2010 Holiday Season Will See Largest Mobile Marketing Push To Date
Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009. This …More...
July 28, 2010 | Jodi Heilman: Want Better Marketing ROI? Get Creative
Do highly creative campaigns equal a better return on investment? The answer may surprise you
