Recent Posts

Pinterest has achieved a status that very few other social networks (Facebook included) has reached. It sells product.

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“Stop the Texts. Stop the Wrecks” is a campaign to educate drivers about the dangers of texting while driving. It utilizes a website, three powerful videos, outdoor and social media to reach drivers.

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Is including your TLD (Top Level Domain) in your ad still important? Here are some quick questions to help you decide.

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The comScore 2012 U.S. Digital Future in Focus report examines key insights from 2011 in digital advertising, social media, online video, mobile, search and e-commerce and what the trends mean to the current United States marketplace. Some key insights from the report include:

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When organizations create (or redesign) their online presence, they often overlook a powerful, broader audience objective: credibility.

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Previous Blog Entries Posted in Online Marketing

March 27, 2012 | Preston Johnson: Support Should Be a Top Budget Priority

Annual budgeting in any organization is something almost every manager loathes. Every department wants a piece of the pie. With all these new projects begging for attention, …More...

March 23, 2012 | Alyssa Dahl: Top Social Media Videos for a Business

Over the past year I have compiled a list of Social Media videos that tie directly to the business. Some videos are new and some are old …More...

March 22, 2012 | Preston Johnson: 5 Essential Website Support Questions

As a support professional, it’s easy to get caught up in the chase for a resolution. That’s our job, right? It’s especially true when it comes to …More...

March 21, 2012 | Alyssa Dahl: What Social Media can do for a Business

After analyzing, demoing and listening to reps for multiple social listening tools, Radian6 has been our choice for social listening and engaging for the past year and …More...

March 20, 2012 | Alyssa Dahl: Facebook Timeline for Pages

After a few weeks of getting used to Timeline on our personal profiles, Facebook shortly launched Timeline for business pages. As I have anxiously awaited the transition, …More...

March 13, 2012 | Rob Burke: HD Video - The Rise or Demise of Quality over Quantity?

In the last seven years we’ve seen the birth of a new generation of content and consumption. HD video has fast become integrated into consumer equipment from …More...

February 17, 2012 | Paul Bourdeaux: Missing the Mark With QR - My Response To Jon Barocas

Jon Barocas, founder and CEO of bieMEDIA, recently made waves on Mashable when he blogged about Why QR Codes Won’t Last.  While I respect Mr. Barocas and …More...

January 27, 2012 | Paul Bourdeaux: Our Kids Are Mobile Users

A quick glance at my iPad2 reveals some interesting things about its use.  Among the installed apps I have are Keynote and Gmail… but I also have …More...