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The Super Bowl is fast approaching and whether you tune in for the game itself or just for the commercials, people everywhere will be taking to social media to share their thoughts and opinions.

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Content comes in many forms and shapes. From blog posts and white papers, to videos and vines content and strategy should be your company’s growth point for 2014

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It is no longer news that our offline lives are moving predominantly online. Rather than shop at brick and mortar stores, we choose Amazon. Rather than make photo albums full of vacation pictures, we put them on Facebook. Rather than fly to meet colleagues or friends, we send them an email.

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Whenever disaster strikes, or when the anniversary of a disaster happens, it seems inevitable that some company, somewhere, messes up big time on social media. Be it a lack of research, bad timing, or just plain bad judgment, it keeps happening.

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If you are interested in American education, or even just watch the news, you’ve probably heard people talk about how important science, technology, engineering and math (STEM) occupations are. Many believe that for the US to stay competitive, we need more young people to show an interest and excel in these programs. Unfortunately, that isn’t easy, especially when it comes to young women.

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Previous Blog Entries Posted in Online Marketing

September 10, 2013 | Alyssa Greve: The Yelp for Business Products

If you read my latest blog post on the TrustRadius review you will see I came across a niche community in the area of tool and product …More...

June 26, 2013 | Shawn Tennyson: Enhance Your Next Trade Show with a Virtual Environment

By utilizing ON24’s Virtual Environment technology, your next trade show can be extended to a wider audience online as well as those attending the actual event. …More...

April 30, 2013 | Dean Froslie: The Characteristics of Effective Personas

What’s our ideal persona approach? Here are my most critical characteristics for any persona effort.

April 11, 2013 | Danielle Naboulsi: Marketo Summit 2013: 10 Ways to Optimize Marketo System Performance

Discover the top 10 Ways to Optimize Marketo System Performance in this session recap from Nate Mattison.

March 31, 2013 | Lee Schwartz: “Remember us?”  ~Traditional Media, circa 2013

“Rumors of our demise have been greatly exaggerated.”                         —TV and Radio

March 29, 2013 | Brianne Carlsrud: SXSW: Trending Topics and the Tale of the Grumpy Cat

South by Southwest (SXSW) wrapped up last week in Austin, Texas and it sure made its presence known throughout the online world. While I wish I could …More...

March 12, 2013 | Lynlee Espeseth: What Does Fearless Content Creation Look Like?

You probably know what the opposite (read: bad) kind of content creation looks like; businesses too afraid to be anything but bland, posting the same generic “corporate …More...

February 28, 2013 | Renee Cook: Contextual Advertising Gone Wrong

Contextual advertising is a form of targeted advertising in which an advertisement appears alongside content on a web page that is relevant to the content of the …More...