What’s our ideal persona approach? Here are my most critical characteristics for any persona effort.
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April 11, 2013
Posted in: Communications, Customer Experience, Customer Insights, Marketing-General, Online Marketing, Technology, Web Development, Marketo Summit
Discover the top 10 Ways to Optimize Marketo System Performance in this session recap from Nate Mattison.
“Rumors of our demise have been greatly exaggerated.”
—TV and Radio
March 29, 2013
Posted in: Advertising, Customer Insights, Internet, Marketing-General, Online Marketing, Social Media, Viral Marketing
South by Southwest (SXSW) wrapped up last week in Austin, Texas and it sure made its presence known throughout the online world. While I wish I could have attended the event in person, I enjoyed being a part of the conference by engaging online. I was able to listen to and capture mentions in real time, as well as monitor SXSW conversations before, during and after the conference.
You probably know what the opposite (read: bad) kind of content creation looks like; businesses too afraid to be anything but bland, posting the same generic “corporate speak” messages over and over again, day in and day out.
Previous Blog Entries Posted in Online Marketing
February 28, 2013 | Renee Cook: Contextual Advertising Gone Wrong
Contextual advertising is a form of targeted advertising in which an advertisement appears alongside content on a web page that is relevant to the content of the …More...
February 18, 2013 | Lynlee Espeseth: The Importance Of A Business Blog In Times Of Crisis
A couple of weeks ago, Applebee’s faced a social media mess after a community manager made some strange responses to an already boiling over situation concerning the …More...
January 31, 2013 | Renee Cook: Digital Round Up
Here are a few blog posts that caught my attention in recent days. If you missed them, they are worth a look.
January 31, 2013 | Lynlee Espeseth: What Does The Outside World Think Of Online Marketing? And Should You Care?
When a fight broke out on a Facebook page I like, what followed was a pretty interesting look at what people outside of the digital marketing industry …More...
January 27, 2013 | Shawn Tennyson: Clorox Bleaches Away Bad Moments in Vegas
LocaModa partnered with TribalDDB to create a unique digital billboard campaign in Las Vegas for Clorox Bleach.
December 27, 2012 | Alyssa Greve: Creating your Brand through Social Media
The lines between personal and business are blending. As a personal brand is developed online through your personal social media accounts, a business brand is developed through …More...
November 29, 2012 | Renee Cook: The Multi-Screen Experience
According to Nielsen’s latest cross-platform report, 85% of tablet/smartphone owners use their device while watching TV at least once a month. On a daily basis, 41% of …More...
November 29, 2012 | Shawn Tennyson: Marketing for the Zombie Apocalypse
With the recent success of The Walking Dead on AMC, zombie apocalypse-inspired products are rampant. Most are geared toward weaponry, but some are focused on disaster preparedness. …More...
