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If you were given no more than a tenth of a second to make an impression on a customer or prospect, would you able to make a good impression?

According to Princeton psychologists, that’s how long it takes to form a first impression. And on top of that, researchers estimate consumers see over 300 ads per day and are becoming blind to banner ads. So how can a marketer break through? 

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A follow-up to the Top 5 Tips for Improving Online Forms, I explore 5 more valuable lessons in online form usability.

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I have been around technology for a long time – just about as long as I can remember. Back when I started computing, the concept of user experience (UX) wasn’t even a thing. You knew the commands to tell your computer what to do. And if you didn’t know a specific one, you’d have a way of finding it. Soon after, graphical user interfaces (GUI) came to be, and UX became vital even before people really knew what to call it. Just like today, everybody was looking for the most pleasing way to present information – and trying to make every action a little easier.

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It’s safe to say that the customer is the lifeblood of any business. Without customers buying your products or using your services, your business would cease to exist. That’s why it’s so important to engage with your customers and provide them with personal journeys tailored to their personas. And the best way to start? Use the platform preferred most by your customers.

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Disclaimer: Thorough research into your competitors is important, even crucial to your success. Ultimately, you get what you pay for. Finding a partner with the tools and experience to sift through mounds of data, collect the right intel and analyze your adversaries gives you the best chance to “zag” against their “zig.” 

Still, there are instances where timelines and resources aren’t available to adequately assess your competitors. Use these tips when you’re in a pinch to understand how your competition is attracting and retaining customers.

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Previous Blog Entries Posted in Online Marketing

May 08, 2015 | Brianne Carlsrud: 8 Golden Rules for Social Media

The digital world is changing every day. But when it comes to social media, there are some truths and guidelines that always ring true for creating the …More...

March 31, 2015 | Tiffanie Honeyman: 4 Simple Steps to Measure Marketing Results

Marketing doesn’t have to be unpredictable. It’s no secret customers base their buying decisions on their experiences. And since online experiences are a huge part of that …More...

October 26, 2014 | Alyssa Greve: Why Taylor Swift is the Queen of Digital Media

Her music makes a statement for itself, when her album has been getting only positive reviews from Time Magazine, Rolling Stones and New York Times. Her album …More...

September 05, 2014 | Jen Thompson: Countdown to #DF14: Walk a Block

Ready for Dreamforce? The #RoadtoDF14 is getting closer, and we’d love for you to “Walk a Block” with us.

June 05, 2014 | Laura Schjeldahl: Top 5 Tips for Improving Online Forms

... and why they are so important! There are many things we can do to improve users’ experiences with forms and to increase conversion rates, but these …More...

January 31, 2014 | Renee Cook: Super Social Sunday

The Super Bowl is fast approaching and whether you tune in for the game itself or just for the commercials, people everywhere will be taking to social …More...

December 31, 2013 | Rob Burke: Content for your business - how we can prepare for the coming year

Content comes in many forms and shapes. From blog posts and white papers, to videos and vines content and strategy should be your company’s growth point for …More...

October 24, 2013 | Lynlee Espeseth: Online Interactions, Offline Interactions, What’s The Difference Anymore?

It is no longer news that our offline lives are moving predominantly online. Rather than shop at brick and mortar stores, we choose Amazon. Rather than make …More...