July, 2014

July 24, 2014 | Alyssa Greve: 2014 Social Media Facts

As social media is always changing, it’s always beneficial to keep up to date with the most recent stats in the industry. I have collected the top stats from multiple sources I follow below. Take a look and see how the industry is shifting in the space of social media.

July 24, 2014 | Alyssa Greve: Why to blog as a healthcare company

Blog Inc. defines blogging as, “an interactive website that delivers regular content to its readers.” Blogs can be managed by one person or by a team and often is a combination of written content, photos or video. Blogs tend to display like a newsfeed with the most recent posts at the top and older posts following. The key to blogging lies within the content. It’s important that the content is fresh and relevant.

July 22, 2014 | Dani Krolak: SUNDOG SPOTLIGHT: BRANDON

This ‘Dogger may have been an integral part of bringing TEDx to Minot, but around the office he’s our lifeline to all things IT. Here’s the guy you all want on your side: Brandon Cuddigan.

July 17, 2014 | Susanna Oliver: When Retail Emails Go Awry: A Collection of Real Examples

Typos, misspellings, missing or incorrect links, poor punctuation, unintended verbiage interpretations, and missing alt text are all ways emails can go awry. Here are some examples that have landed in my inbox.

July 01, 2014 | Dani Krolak: SUNDOG SPOTLIGHT: JEN

Growing up on a dairy farm, she started milking cows at the age of 5. Now, this lovely lady is taking it to the big city to do some even bigger things for the Sundog brand. Meet the latest (and maybe even the sweetest) member of the Marketing Strategy Team: Jen Thompson.

June 30, 2014 | Lynlee Espeseth: We’re All Nerds, And It Will Save Your Marketing

When you think of a nerd, you might think of someone who wins spelling bees or math tournaments, or goes to comic book conventions. The truth is, we’re all nerds, and when you can tap into someone’s inner nerd your marketing can succeed.

June 30, 2014 | Shawn Tennyson: Interactive Store Front Displays

Touch screen-enabled digital signage has allowed the creation of truly remarkable, interactive storefront displays that engage the customer like never before.

June 30, 2014 | Susanna Oliver: How to Create Consistent Text Spacing in HTML Emails

Achieving consistent white space across some thirty-odd email clients, screen sizes, and versions can be tricky. In fact, let’s face it: it’s impossible. We’re up against monumental odds: inconsistent standards (or rather, lack thereof) across email clients, old versions, different browser renderings of web mail, multitudes of screen sizes, and then all of that compounded by mobile.

June 29, 2014 | Dean Froslie: Five Content Strategy Reads You Shouldn’t Miss

Every day brings great reads in the content strategy and content marketing worlds. The past few weeks have been especially chock-full of great stuff. Here are five of my favorites.

June 28, 2014 | Terry Luschen: A Recipe for Mass Deleting - Salesforce

With Salesforce you can delete records one at a time through the standard listviews, but what if you want to delete multiple records at a time?  Read on for how this can get done.

June 27, 2014 | Terry Luschen: Salesforce Communities - Let’s Get Customizing!

The more I learn about Salesforce Communities the more impressed I get.  When I get asked the question ‘Can I customize this?’ the answers keep seeming to be yes!  :)

June 27, 2014 | Alyssa Greve: How to build relationships through social

We want to see how companies foster good communication and humanize the brand through social media. Throughout this blog post, we will talk about specific social tricks for building relationships. Keep in mind, transparency and authenticity are two of this industry’s biggest factors and proper execution on behalf of your brand is crucial.

June 26, 2014 | Dani Krolak: SUNDOG SPOTLIGHT: BEN

This bass-playing band member knows the best of both worlds! Not only is he a U.S. citizen, he also has citizenship in the U.K. Let me introduce: Ben Sailer.

June 26, 2014 | Alyssa Greve: Why Social?

When a company takes on social media it’s about truly enabling them to become socially engaged beyond social media tools and tactics. Social is a mind shift in the way companies do business. Rather than pushing out messages, companies are creating, nurturing and building relationships, which should be the focus of a company’s interactions. Social’s more about communication than advertising. Companies need to understand relationships are built over time through loyalty, recommendations and sharing.

June 23, 2014 | Alyssa Greve: How is a social strategy different from a digital strategy on social?

A digital strategy on social networks uses social to broadcast promotional messages. This is nothing different from what companies have done using other mediums like print, email and online advertising. A true social strategy steers clear of pushing out marketing messages but provides value to their communities and concentrates on building relationships through a balance of messages. These relationships in social are built, nurtured and exchanged for the community doing various tasks like sharing content with their friends for free.

June 21, 2014 | Terry Luschen: The Transition in Salesforce from Portals to Communities

The move from Portals to Communities in Salesforce forces us to re-look at what functionality Sites and brings to us in relation to Communities.

June 20, 2014 | Dani Krolak: Summer Intern Spotlight

This Sundog Spotlight is dedicated to our summer interns: Braden, Alecia, Meredith and Katie. These four have studied at the U of M, MSUM and NDSU. The summer internship session started at the end of May and will continue through the middle of August.

June 16, 2014 | Susanna Oliver: Learn From Lulu: Don’t Spam Your Customers

“Two’s company, three’s a crowd” applies well to marketing emails. Lulu, a publishing company that I use, has gone awry with their email strategy and somehow I’ve been getting three emails at a time from them lately - all within fifteen minutes of each other.

June 15, 2014 | Terry Luschen: Salesforce Triggers - Updating Restricted Records

There are times where a simple update on one object can force a change to a field on another object, which the logged-in user may not have access to.  How do we deal with that scenario?

June 13, 2014 | Craig Isakson: The Two Sites that Every Android and iOS Developer Should Have Bookmarked

Are you into both Android and iOS Development?  Maybe just one or the other?  If so, I have a “Pro Tip”.  Sometimes it is hard to know what is already out there in forms of Libraries for certain things you do everyday in Android or iOS.  Wouldn’t it be nice if there were a centralized place for each platform to go to to find out what is available and what you should use in your own project?

June 13, 2014 | Craig Isakson: Google and Apple Working on Adding Health and Fitness

Hot off the heals of the announcement of Apple’s Healthkit we have just received word that Google will also be joining the Health and Fitness trend with Google Fit.  A recent Forbes article shows that Goole is planning to unveil this program in a couple of weeks at this year’s Google I/O.

June 13, 2014 | Craig Isakson: Client-Side JSON to CSV Converter

Working in the world of the web, we are often given data from API’s in JSON format.  This is great for most programming situations because it is lightweight and easy to deal with.  There are times when we do get that data in JSON format but it needs to be in something more consumable by either other applications or by humans.  In those cases, you might need to convert said JSON to CSV.

June 12, 2014 | Craig Isakson: Speed Up Gradle in Android Studio

It was about a year ago when Google announced that they were working on Android Studio as the IDE to replace ADT.  Android Studio uses IntelliJ at its core and replaces the use of ANT for building projects to using Gradle.

June 06, 2014 | Susanna Oliver: Quick Tips for Responsive Email Development on Android devices

If Android doesn’t cooperate with your responsive design, there might be a technical reason for it since Android tends to be pickier than Apple when it comes to email display. Here are two possible reasons for Android display issues.

June 05, 2014 | Laura Schjeldahl: Top 5 Tips for Improving Online Forms

... and why they are so important!

There are many things we can do to improve users’ experiences with forms and to increase conversion rates, but these are five common mistakes that are pretty easy to fix.

June 03, 2014 | Dani Krolak: SUNDOG SPOTLIGHT: MATTHEW L.

He’s been a patient one when it comes to his turn in the spotlight. When he’s not coding like a crazy person, you can find him enjoying competitive sports and spending lots of time at the lake. The wait is officially over – meet Matthew Lennington:

June 03, 2014 | Alyssa Greve: Social Media and The Customer Journey

As we begin to talk about the customer journey across the industry, I began to think about how social media fits into this journey. The customer journey begins in Awareness and flows through stages of Image, Preference, Usage and builds through Loyalty. In reality, social is unique because it can fit into each stage of the journey from Awareness to Loyalty with different actions. Some users may gain awareness of a company through a social ad while others may be very loyal to a company and like the Facebook Page and enjoy getting their brand posts in their newsfeed.

May 31, 2014 | Lynlee Espeseth: Marketing Lessons From the Midseason Finale of Mad Men

Anyone who works in marketing and advertising knows that Mad Men is a fun look at what we do, but not always a very accurate one (not too many executives drink before meetings anymore, at least not responsible ones).

May 31, 2014 | Lynlee Espeseth: How To Tell A Complex Story

As most marketing researches or strategists know, finding a way to express your findings and ideas can be difficult. We may know what we want to say, but getting a client to understand it (and be engaged by it) can be a serious challenge.

May 31, 2014 | Shawn Tennyson: Digital Signage Projection Mapping Is Hot

Digital signage projection mapping: displaying 3D images and video on buildings, hockey arenas, basketball courts, and even swimming pools has really taken off in the past year.

May 30, 2014 | Craig Isakson: Using and Customizing MFSideMenu (Slide-out Menu) for iOS

If you build iOS apps you have probably either built your own slide out menu or you have used a library for doing just that.  Personally, I have done both and really like the ease of implementing a lightweight library into my apps.  One of my favorite slide out libraries is MFSideMenu.  It is super easy to use and works really well.

May 30, 2014 | Craig Isakson: Using OAuth 1.0 in Salesforce/Apex

Have you ever come across a time when you needed to start building out integrations in Salesforce that connect API’s that use OAuth 1.0?  If you have then you probably know that it can be a fairly tedious task.  If not, hopefully this blog post will be of some help to you in building out your integrations.

May 30, 2014 | Dean Froslie: Cores, Paths and The Customer Journey

In the user experience world, cores and paths are an effective framework for balancing your audience, content and business goals. They’re also useful across your entire customer journey.

May 29, 2014 | Alyssa Greve: The Language of Social Media

Many different definitions are used everyday in the professional world of social media. From social network, to social community, it’s important to understand how these terms tie together. Can these terms be used interchangeably? Before making the mistake of calling YouTube a Page, let’s walk through a few of these terms and how at how these break down in the social world.

May 28, 2014 | Terry Luschen: The Technology in What’s Four Breakfast

Sundog has been hosting a series of breakfast events with the title ‘What’s Four Breakfast’. This post explores the technology side of our marketing + technology + creative + insights model.

May 25, 2014 | Terry Luschen: Health Care - Provider Onboarding in Salesforce

Can Salesforce be used to help bring health-care providers into an organization?  Yes it can!

May 23, 2014 | Alyssa Greve: Healthcare: What is your social strategy?

As we learned about how to set the stage for social in Blog Post #1, let’s take a look at how to use social in this industry. Keep in mind, a strategy isn’t effective if the attention and management isn’t done well.  Please review past blog posts on how to manage these communities Now that we’re caught up on how to manage a community, let’s walk through a few ways on how to use these channels.

May 21, 2014 | Terry Luschen: Rollup Summary with a Lookup Field - Salesforce

Doing a roll-up summary field with a master-detail relationship is all point-n-click.  But what if you need the same thing with a lookup field?

May 20, 2014 | Alyssa Greve: Salesforce Social Studio Announcement

Just last week, Salesforce launched the announcement about the upcoming Social Studio. This will combine Radian6 and Buddy Media for now with the addition of coming soon. Here is a little sneak of the updated toolset.

May 20, 2014 | Alyssa Greve: Setting the stage for Social in Healthcare

Social media in healthcare has been a popular topic over the past five+ years. Why? Because this is where patients are spending time and want to build a relationship. It’s a demanding world in healthcare and companies need to understand when to use social and how to get a return on investment. First, let’s dive into three things that must be done prior to launching a social strategy in healthcare to set the stage for success.

May 16, 2014 | Lynlee Espeseth: Women, Customer Journeys, And The Power of Telling A Story

We’ve always known that storytelling is an integral part of marketing and advertising. It played a role in the time of Mad Men, it played a role before, and it still plays a role now.

May 14, 2014 | Craig Isakson: Downloading Attachments From Salesforce Using the Android SDK

Downloading attachments from Salesforce in Android seems to me to be something that would be fairly common.  While looking for documentation on how to do just that I came up with nothing.  This doesn’t mean it isn’t possible, it just means that I needed to do a bit of leg work.  Hopefully this post will help you out if you are in the same or similar situation.

May 13, 2014 | Lynlee Espeseth: How Well Do You Know Your Competition?

How do you decide the best way to sell your products and services? You probably think a lot about yourself. What is the best ad design, how can your products be better, how can you have great customer service?

May 07, 2014 | Rob Burke: 7 Tips from Stillmotion on how to be the best assistant on set

One of the biggest lessons I learned from my dad growing up was to always be a step ahead of whomever you’re assisting. “Knowing what screw driver, wrench, or tool I need before I need it is your job” he said. I believe this one lesson can change your future in your workplace and make you stand out from the crowd.

May 07, 2014 | Craig Isakson: Android—Download and Open .PDF From a Secured Server

While creating a mobile app for both Android and iOS I ran into a bit of a snag.  As part of the requirements I needed to display a .pdf file from a secured server.  By this I mean that in order to view these documents you have to log in.  This task turned out to be fairly simple in iOS as I was already in a webview and iOS webviews have built in pdf viewers.  This is not the case for Android.

May 06, 2014 | Dani Krolak: SUNDOG SPOTLIGHT: JOE

He may not be the newest of faces around the office anymore, but we still needed to know more about this Lego aficionado and father of twins. Joe McNett, everybody:

May 06, 2014 | Terry Luschen: Using Auto Number fields for Incrementing Numbers

The Auto Number field in Salesforce is great.  But what if you do not want a number for every row inserted?  Read on for an example and solution!

April 30, 2014 | Rob Burke: Traveling with video gear

When you travel for a shoot, and must pack along all of the gear you will be using, what do you bring? One of most worrisome parts of traveling is wondering if you’re bringing the right gear. Stillmotion posted a great case study on their shoot in Africa and what they took with them.

April 30, 2014 | Shawn Tennyson: Add Gamification to Enhance Your Customers’ Dining Experience

Gamification can help restaurants find new ways to engage customers with a fun, rewarding and memorable experience while they dine.

April 30, 2014 | Alyssa Greve: Lean In’s Social Strategy

Lean In is an organization founded by Sheryl Sandberg to empower women to achieve their dreams. She created a movement with her book and encouraged women in their communities to have Lean In circles to continue the conversation. But the conversation didn’t just end there, it has continued online as well. The story and message spread like wildfire. With over 69,000 followers on Twitter, over 429,000 likes on Facebook and Google Hangouts to run Lean In Circles, women are sharing with their friends and family about today’s world through their social communities. Let’s take a little deep dive into how social impacts this world.

April 29, 2014 | Dean Froslie: The Pluses and Pitfalls of Content Formulas

You can find a formula for nearly any aspect of online content, but be sure to validate or refute them through your own analysis.

April 29, 2014 | Craig Isakson: Tips for Speed in Mobile Web—Part IV

In the previous posts (Part I, Part II, & Part III) we learned all about latency on a mobile devices, avoiding redirects, and eliminating render blocking resources and prioritize visible content.  Now we are going to learn about how to test everything.

April 29, 2014 | Craig Isakson: Tips for Speed in Mobile Web—Part III

In our previous posts (Part I & Part II) we talked about the poor performance of latency with mobile networks as well as a great way for saving a bunch of time on initial page loads by avoiding landing page redirect.  Our next tip is to eliminate render blocking resources and prioritize visible content.

April 29, 2014 | Craig Isakson: Tips for Speed in Mobile Web—Part II

Avoiding landing page redirects is exactly as it sounds.  Don’t use redirects!  This really just comes down to numbers.  Take for instance the mobile device has a latency somewhere between the 150 and 400 ms, a round number being 200 ms.  When making a call to a website from the device there are essentially three round trips from the device to the server with HTTP and four round trips if you are using HTTPS.

April 29, 2014 | Craig Isakson: Tips for Speed in Mobile Web—Part I

As the number of smart devices continues to grow throughout the world it is becoming increasingly important to build websites to be fast, efficient, and easy to use on a mobile device. Because of this necessity, I have put together a four part series on addressing performance concerns as it pertains to mobile.

April 28, 2014 | Lynlee Espeseth: How Well Do You Know Your Customers?

Watching Mad Men, it’s hard not to think that in the 1950’s and 60’s, advertising and marketing jobs were much easier. You created a compelling ad with some great copy and images, put in on TV or in a magazine, and you were done.

April 28, 2014 | Alyssa Greve: MIMA Events - Email and Native Advertising

Over the past two years, I have attended MIMA events in the Minneapolis area. MIMA stands for the Minnesota Interactive Marketing Association and currently serves and inspires more than 1,300 members from content development, design, experience design, marketing and media. MIMA believes changes in technology and culture have transformed business, and it is our association’s role to connect, illuminate, and partner with members and guests to elevate the quality of marketing practiced, the image, and talent available in Minnesota to the rest of the world. Over the past couple of months I have had the privilege to learn from MIMA about email marketing and native advertising.

April 28, 2014 | Terry Luschen: Debugging REST Web Services for Salesforce Apex

With the Apex programming language for Salesforce you can call SOAP and REST web services.  Read on for a couple of ways to get example call web service syntax for REST web services.

April 25, 2014 | Terry Luschen: Three Ideas for Using Eclipse for Large Salesforce Deployments

There are many different ways to deploy changes between sandboxes or to production with Salesforce.  As the size of the deployment grows it can become more complex.  Below are three concepts that I have learned to make life easier when deploying with Eclipse.

April 18, 2014 | Alyssa Greve: The Importance of a Social Media Audit

Managing and maintaining a social media presence is a full time job especially when you have multiple profiles to manage and brand, competition and industry keywords to listen to. Then, there is the content strategy and real-time engagement—and don’t forget about strategic plans and social integration. With all of this to do, what’s left? Social media audits are often something that gets pushed under the rug. With so much content and creative moving around, companies should make an effort to take a look at their brand properties, including social, every one or two years to make sure they are relevant and consistent in writing style, brand and imagery.

April 18, 2014 | Alyssa Greve: Marketing Cloud Central

The “Marketing Cloud” is taking the industry by storm and other companies are beginning to figure it out.  As Gartner predicted, CMOs would outspend CIOs on IT by the year 2017 and companies are on track to provide a solution these leaders want.

April 13, 2014 | Terry Luschen: A Simple Email Integration Between Gravity Forms on WordPress and Salesforce

Do you already have a Gravity Forms form on your WordPress site?  Do you want to get that data to Salesforce?  It can be done!

April 06, 2014 | Terry Luschen: A Salesforce Task Creator By Email

Have you ever wished you could send a simple email to Salesforce that would create a task for you?  It is possible!  Read on to find out how.

March 31, 2014 | Shawn Tennyson: Mobile Technology for the Consumer: iBeacon and NFC explained

Since Apple’s announcement last year of iBeacon, Near Field Communications (NFC), has been cast aside by the tech media as antiquated technology. But upon closer scrutiny, there is a place for both when engaging the consumer via their mobile device.

March 31, 2014 | Lynlee Espeseth: Customers Don’t Trust Marketers, But You Can Do Something About It

A new report is out from SDL that studies how much consumers trust marketers with their personal data. They found that, unfortunately, consumers don’t have much trust for marketers at all. 65% of people in the US worry about their information being used in marketing.

March 31, 2014 | Susanna Oliver: How frequent should promotional emails be?

“I signed up for their promotional emails so I would hear about their next big sale, but they started sending me so many emails, I unsubscribed.”

March 31, 2014 | Rob Burke: Upcoming community for Filmmakers

There are many filmmaker communities on the internet, most of them great and informative. This new site though offers a new way to find local and national talent to help you in your next production.

March 30, 2014 | Lynlee Espeseth: The Importance of Mobile In A Developing World

What do you think of when you picture technology in a developing country, perhaps one in Africa? Do you picture clunky desktops, the likes of which we haven’t seen in the United States in twenty years? Maybe a rotary phone?

March 30, 2014 | Terry Luschen: Salesforce - Recipe for Web-to-Contact Process

Salesforce does not have a built-in ‘Web-to-Contact’ process, but by putting the right components together we can do it!

March 28, 2014 | Dean Froslie: What SEO Trends Mean for Content Professionals

The pace of change in search engine optimization (SEO) continues to accelerate. It’s quickly evolving beyond the usual tried-and-true tactics to a more sophisticated and audience-centric discipline. Consider a few posts from recent weeks.

March 28, 2014 | Craig Isakson: Android Wear SDK

In case you missed it, last week Google announced their preview SDK for Android Wearables.  I am sure you are wondering, what does this mean?  It means that Google has recognized the trend of wearables and sees them as being the future for mobile.

March 28, 2014 | Craig Isakson: Mobile March TC 2014

Mobile March TC
If you missed it, last week was time again for Mobile March.  Mobile March is a one day event dedicated to exploring the latest in mobile technology and trends which is held every year in the twin cities of MN. 

March 27, 2014 | Craig Isakson: iOS:  Programmatically Posting to HTTP and WebView

When working with mobile apps there may come a time when you need to hook your native app up to a webview.  All-in-all this is a fairly simple process but as with anything there is always a gotcha lurking around the corner.

March 27, 2014 | Craig Isakson: Android:  Programmatically Posting to HTTP and WebView

When working with mobile apps there may come a time when you need to hook your native app up to a webview.  All-in-all this is a fairly simple process but as with anything there is always a gotcha lurking around the corner.

March 27, 2014 | Lynlee Espeseth: Twitter And The Power Of Public Opinion

Before you go to eat at a new restaurant, or to see a new movie, do you check reviews first? Quite a few people do, and businesses know it. A few years ago, if you got “two thumbs up” from Ebert and Roeper or a glowing review in the New York Times, it was the pinnacle of review success, and could mean sold out showings or full tables every night.

March 25, 2014 | Terry Luschen: Wanted! - Salesforce Frameworks and Code Libraries

When will the Frameworks and Code Libraries for coding in Apex for Salesforce come on the market?

March 25, 2014 | Terry Luschen: Salesforce - Fixing the Dreaded Non-Selective Query Error

It is not Freddy from Friday the 13th or some other horror character that scares a Salesforce developer.  It is the dreaded ‘Non-Selective Query’ error.  I have some ideas to keep the evil at bay!

March 25, 2014 | Susanna Oliver: Promotional Emails: Are You Listening To Your Unsubscribers?

I received an unsolicited marketing email from a retailer a few days back. Since I hadn’t signed up for it and wasn’t interested in their offerings, I unsubscribed. What I found interesting was that they gave me the option to list my reason for unsubscribing.

March 25, 2014 | Lynlee Espeseth: Crisis Control or Advertising For Your Enemy?

Crisis control used to be so much easier. Sure, newspapers and television programs might share bad stories about you, but the conversation was much easier to get a handle on. Now, social media has given everyone a very big, very public forum to share what they think, and convince others of the same.

March 11, 2014 | Terry Luschen: A Recipe For Column Sorting - Salesforce Visualforce Page

Do you want to know how to build column headers that can help sort your table?  Then read on….  :)

March 04, 2014 | Lon Keller: Stop Using Digital - Use Film!

I recently found myself looking back at some old TV advertising. Here’s a (now) humorous spot promoting Vivitar film cameras. Perfect for people afraid of all those computers and wires and stuff!

February 28, 2014 | Lynlee Espeseth: Olympic Advertising Wins With Women

During the Olympics, an average of 21.4 million people tuned in per night. While down from recent games, that is still a lot of viewers. Numbers also spiked during popular events, such as hockey games and figure skating.

February 28, 2014 | Rob Burke: Finding Creative Inspiration - 5 sites to inspire you

We all hit that slump in our creativity from time to time. When you feel you have nothing new to try and wonder if you are still good at what you do. Well for those times the best remedy is to look back at some of your best work and to look closely at what some of the best are creating now.

February 28, 2014 | Lynlee Espeseth: Why Did Olympic Advertising Leave Dads In The Dust?

The way media portrays dads has long been a point of concern. Making dads out to be bumbling, stumbling fools who can’t figure out how to get their kids dressed, much less instill values in them, is an out-of-date stereotype that doesn’t fit with modern parenthood anymore. If there is one redeeming quality in the portrayal of fathers, it involves sports. Dads play catch in the front yard, cheer the loudest at soccer games, and coach little league.

February 28, 2014 | Shawn Tennyson: Award-Winning Digital Signage

It’s awards season, so why not celebrate some truly creative digital signage executions from 2013?

February 27, 2014 | Dean Froslie: What’s Your Content Rallying Cry?

If you’re a content creator within your organization, you may struggle to look beyond the day-to-day, week-to-week tactics and priorities. A rallying cry can help you think a little bigger, bring more strategic thinking to your work, and sharpen your efforts.

February 26, 2014 | Dani Krolak: SUNDOG SPOTLIGHT: MATTHEW M.

This guy knows how to impress when it comes to his fellow Sundoggers. You may know him as the fella who brought in dozens of donuts on his first day, but he’s also an avid sports lover and one heck of a dad. (Not to mention, he’s an overachiever when it comes to answering questions for this edition of the Sundog Spotlight.) Meet Matthew McGarry.

February 25, 2014 | Lynlee Espeseth: Beautiful Branding Versus Messy Missteps

During the 2013 Super Bowl, after the power unexpectedly went out, Oreo tweeted this:

February 25, 2014 | Terry Luschen: Integrating Salesforce and LinkedIn

Salesforce and LinkedIn already have some built-in integrations, but maybe you are looking to do something more advanced.  This blog post will give you the building blocks to get started with you integration project.

February 24, 2014 | Alyssa Greve: How Airbnb took advantage of social during the olympics

As journalists, media and athletes arrived at the Olympics this past February, some were greeted with less than what they expected upon arriving at their hotels. Tweets and photos started to pour in online.

February 24, 2014 | Alyssa Greve: Why I believe Facebook will still be around in five years

Has the social network reached its peak? Will Facebook be around in five years? This is a burning question in the social world and I’ve read many articles on both sides of the conversation.

February 19, 2014 | Dani Krolak: SUNDOG SPOTLIGHT: AMBER

We may have taken a week off, but the introductions don’t stop there, folks. Another ‘Dogger has been added to the team, and this week it’s my pleasure to introduce you to our super sweet, cheeseburger-loving runner: Amber Vogel.

February 18, 2014 | Terry Luschen: Calling One Salesforce Batch Job From Another Batch Job

Eat an elephant one bite at a time?  Small, small catch monkey?  Sometimes it is best to break up complex logic into simpler parts.

February 13, 2014 | Rob Burke: Giving your talents to those in need

I am as guilty of this as the next. You build your career around what you are good at. You have paid dearly to be taught. You have worked hard to make a profit off of your talent; to finally start earning something back for all of your hard work. The last thing we want to do is to give away what we’ve worked so hard at achieving.

February 12, 2014 | Alyssa Greve: Tips and tricks to finding relevant conversations in Radian6

The first step in Radian6 is to setup the keyword configuration as detailed as possible into multiple Topic Profiles. This allows for multiple comparisons of categories when analyzing Keyword Groups. If you only have one Topic Profile and hundreds of keywords in a few Keyword Groups, it can be difficult to analyze multiple conversations. Make sure to categorize each Keyword Group as a Brand, Competitor or Industry. This helps break items down into the three main groups when conducting research.

February 12, 2014 | Alyssa Greve: Providing Value to Your Communities

I recently read two articles from different industries about sharing information, tips and secrets online. This made me think about how content sharing is becoming a big part of the social world and is key to capturing your audience. For instance, why would Lowe’s want to share tips on how to make a milk jug into a watering can when they SELL watering cans? Or, why would a talented photographer want to write about the tricks she uses during photo sessions in a blog? It’s because they understand providing great content can build relationships in the right space.

February 11, 2014 | Terry Luschen: Salesforce Integrations and Mass Updates with Workflow Rules, Outbound Messages and Field Updates

When working with workflow rules, outbound messages and field updates in Salesforce there are some features to keep in mind when dealing with mass updates.

February 11, 2014 | Terry Luschen: Using Informatica to FTP/SFTP Files Using the File Processor Connector (Source)

I recently had the chance to use Informatica’s File Processor Connector (Source) to help download files from a SFTP site.  This blog post shares the steps we took to use it.

February 06, 2014 | Dani Krolak: SUNDOG SPOTLIGHT: ZACH

In this edition of the Sundog Spotlight we look behind the screens at another new Sundogger, who has already participated in marketing strategy meetings at each of our locations in his few short weeks on board. Let me introduce this Iowa native who was surprised to learn that the Red River actually flows north: Zach Johnson.

February 05, 2014 | Lynlee Espeseth: How Did Super Bowl Ads Do With Women?

The stereotypical view of football has never had much to do with women, unless they made an appearance to force their husbands to turn off the TV and go grocery shopping. Recently, however, it’s become obvious that women watch football too (which shouldn’t really be so shocking), and that not acknowledging this is a pretty big marketing fail.