Archive

June, 2015

June 30, 2015 | Tiffanie Honeyman: 5 Reasons to Add Video to Your Marketing Mix

If you were given no more than a tenth of a second to make an impression on a customer or prospect, would you able to make a good impression?

According to Princeton psychologists, that’s how long it takes to form a first impression. And on top of that, researchers estimate consumers see over 300 ads per day and are becoming blind to banner ads. So how can a marketer break through? 

June 25, 2015 | Crystal Aakre: Picture a Better Brand: 6 Tips for Using Photography in Advertising

A picture is worth a thousand words. In advertising, you have to catch your viewers’ attention in a split second. With more than 300 million photos uploaded to Facebook alone every day, the images in your marketing efforts need to stand out in a sea of visual clutter that your customers are drowning in every day.

Too often, selecting or producing photography that effectively communicates your messaging becomes an afterthought. The images in every campaign should be carefully chosen to:

  • Match the characteristics of your brand.
  • Speak to your target audience.
  • Show your product in an interesting way.
  • Convey an emotion that you want the audience to feel about your product or service.

 

June 24, 2015 | Damie Berkey: Top Tech, Tips & Takeaways from Salesforce Connections 2015

Bringing your customer journey to life isn’t easy. It’s a big job, and it requires a big picture strategy for everything from digital marketing to integration.

While the work itself is complex, we’re always looking for ways to make it simple for our clients. And after attending Salesforce Connections in New York City last week, we’re excited about new advancements in technology that will help enhance and streamline the customer journey on a global scale.

Wondering what’s in store? Here’s a quick recap of the conference, including the top tech, tips and takeaways.

June 24, 2015 | Laura Schjeldahl: 5 More Tips for Improving Online Forms

A follow-up to the Top 5 Tips for Improving Online Forms, I explore 5 more valuable lessons in online form usability.

June 18, 2015 | Craig Isakson: 5 Lessons I’ve Learned From User Experience

I have been around technology for a long time – just about as long as I can remember. Back when I started computing, the concept of user experience (UX) wasn’t even a thing. You knew the commands to tell your computer what to do. And if you didn’t know a specific one, you’d have a way of finding it. Soon after, graphical user interfaces (GUI) came to be, and UX became vital even before people really knew what to call it. Just like today, everybody was looking for the most pleasing way to present information – and trying to make every action a little easier.

June 17, 2015 | Craig Isakson: Context Matters: How to Engage Your Customers with Mobile

It’s safe to say that the customer is the lifeblood of any business. Without customers buying your products or using your services, your business would cease to exist. That’s why it’s so important to engage with your customers and provide them with personal journeys tailored to their personas. And the best way to start? Use the platform preferred most by your customers.

June 15, 2015 | Eric Dukart: 4 Steps to Successful Digital Marketing Integration

It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful.

Here are four key considerations that we define with our clients to help ensure the best possible integration:

  1. Customer
  2. Journey
  3. Information
  4. Channels

 

May 29, 2015 | jjacobson: Center Around Your Customer: Content Is Courtship

And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? There are more competitors than ever, too.

The old days of marketing were based on scarcity. When there were only a handful of products or services in a category, all you had to do was get more attention than your competitors.

Today the tables have turned. It takes more than being flashy to generate business – and that’s a good thing. Instead of just trying to be the hottest product on the block, marketing means getting to know your customers and catering to their wants and needs. What was once superficial advertising has transformed into genuine business-to-buyer relationships, based on mutual benefit.

Think of it like dating – you are trying to woo prospects and then turn a one-time customer into a life-long relationship. The key to creating that kind of loyalty? Content. The messages you choose, the channels you use and the timeliness of delivery play a pivotal role in attracting and retaining customers. In short, content is courtship.

May 27, 2015 | Terry Luschen: How to Find the Right Partner for Data Integration

Choices can make us all feel like Goldilocks. One option is too big, another option is too small. Data integration can feel the same way. It’s hard to know what’s “just right” for your organization.

Wait – what exactly is data integration? It’s the combination of technical and business processes used to combine data from different sources into meaningful, valuable information. And it starts by defining where your data is coming from. Is the data in an existing database, spreadsheets or your CRM system? Are you picking the right data that is valuable enough to spend money moving it between systems? Which processes will get the job done?

There are a lot of questions involved.

May 25, 2015 | Tiffanie Honeyman: YOUR SECRET WEAPON IN THE CUSTOMER JOURNEY: DIGITAL MEDIA

Ah, the “Age of the Customer”… where contemporary marketing strategies begin and end with the buyer’s point of view. Today brands are judged with higher expectations than ever before, and with most customer experiences happening online, digital media is a big part of the equation.

The good news? You can gain incredible visibility into your customers’ interests, and more importantly, what drives those interests. You can see the entire customer journey, inside and out.

May 21, 2015 | jjacobson: Facebook Creeping for Business: Shortcuts for Competitive Analysis

Disclaimer: Thorough research into your competitors is important, even crucial to your success. Ultimately, you get what you pay for. Finding a partner with the tools and experience to sift through mounds of data, collect the right intel and analyze your adversaries gives you the best chance to “zag” against their “zig.” 

Still, there are instances where timelines and resources aren’t available to adequately assess your competitors. Use these tips when you’re in a pinch to understand how your competition is attracting and retaining customers.

May 19, 2015 | Amy Crews: 3 Starter Tips: Designing Your First Apple Watch App

It’s no longer just a concept waiting to be prototyped. The new Apple Watch is here!

The first Apple Watch sales sold more on day one through pre-orders than Android Wear watches did in all of 2014. New orders have been pushed back as far as July.

That means two things:

  1. Don’t expect Apple Watch in physical stores until late June with few exceptions.
  2. It isn’t a fad. This watch will be around for a while.

 

May 15, 2015 | jjacobson: Content Governance: 3 Tips to Patrolling Participation

Content governance covers a lot of topics. The general idea is to implement a system, a hierarchy of sorts, to ensure your organization can:

• Satisfy the demands of multiple departments.
• Deliver a wealth of content in a timely manner.
• Keep things on brand.
• Maintain your sanity.

Where to start? Here are three key ways to maintain order and avoid burnout.

May 13, 2015 | Chris Kulish: 3 Reasons to Upgrade to CMS

Outgrowing your static website? A Content Management System (CMS) is the next logical step. These systems offer a long list of benefits compared to static sites, such as reusing content and layouts, centralized access control and user management.

Plus, the advantages apply to different roles – from content creators to editors to developers. Now identifying who’s going to fill these roles within your organization? That’s just as important as which CMS you choose, too. But let’s take it from the top.

May 08, 2015 | Brianne Carlsrud: 8 Golden Rules for Social Media

The digital world is changing every day. But when it comes to social media, there are some truths and guidelines that always ring true for creating the best experiences, building the best relationships, and putting your best foot forward.

May 01, 2015 | Chris Kulish: Secrets to Building a Successful Content Management Solution

Building a content management solution goes beyond just picking a Content Management System (CMS). It starts with asking the right questions during discovery, selecting the right tool for the job, creating architecture, and setting the stage for development.

April 30, 2015 | Jon Lundwall: Beyond Words: Using the Power of Video to Make Your Message Clear

We’ve all encountered that moment. Someone misunderstood your email, your note, or maybe even your text message. It wasn’t because of the words you wrote. It was their interpretation of how you were saying it. While those situations can often be worked out and the tension can be eased, it may take time and careful explanation to resolve the misunderstanding.

Now take a moment to think about the voice of your brand. What is it saying?

April 24, 2015 | Preston Johnson: Beyond the Tag Cloud: 4 Tagging Tips to Improve Your Website or Blog

When you think about content tagging, your first association might be the ubiquitous tag cloud:
word cloud

April 17, 2015 | Tiffanie Honeyman: 5 Tips: Holistic Approach to Paid Media

Media has become fragmented and complex. But the good news? That actually can work in your favor.

Long gone are the days of pouring marketing dollars over masses of unsegmented audiences and budget waste. Because there’s a simple truth: marketers no longer drive the buying process. Consumers do. Say hello to marketing efficiency and giving consumers the reins. Your customers decide what they want to buy and detest irrelevant ads that get in the way.

So how do you effectively market online – at the right time and place?

April 16, 2015 | Terry Luschen: Salesforce: The Secret to Tracking User Adoption

How are you measuring user adoption in Salesforce? Can you use Google Analytics to do it? Good news – absolutely.

Picture it. The big moment has arrived. You’re so excited about rolling out Salesforce to your users. Months of hard work have been spent getting ready for this day, and you know your users are going to love the new features. You have every “t” crossed and “I” dotted. And then your boss asks you to simply prove that the user adoption of Salesforce has been successful. Not by anecdotes or by the numbers of records in a given object, but by how the users are interacting with Salesforce.

April 06, 2015 | Dani Krolak: SUNDOG SPOTLIGHT: KATIE

She’s a familiar face to many, but she’s broken through her intern roots and is now a fulltime ‘Dogger! And if you need another reason to love her, this girl’s got design speed (and a foot made of half cadaver bone, but that’s neither here nor there). We’re talking about none other than, Katie Schalow.

April 03, 2015 | Jen Thompson: 7 Reasons Why UX Matters

Maybe you gave up on ordering that gift online because the checkout process was a hassle. Maybe you tried to schedule a doctor appointment, but the clinic’s website wasn’t mobile-friendly. Or maybe your wine shipment exploded because the overnight temp was -25°, and then you couldn’t find customer service info online.

Sound familiar? (Ok, minus the -25° part? We love living in Fargo anyway.)

Here’s my point: frustration is the common denominator. And that emotional response is exactly why user experience (UX) is so vital.

Wait, what is UX – really? Well, it measures a person’s behavior and feelings when interacting with a brand or product across platforms. It involves research, technical architecture, usability testing and much more. It’s complex. But the reasons why it’s so important? Those are actually pretty simple.

March 31, 2015 | Tiffanie Honeyman: 4 Simple Steps to Measure Marketing Results

Marketing doesn’t have to be unpredictable. It’s no secret customers base their buying decisions on their experiences. And since online experiences are a huge part of that equation, it’s more important than ever to invest in analytics – and measure the real impact on your bottom line.

March 30, 2015 | Terry Luschen: The Beginner’s Guide to Security Review for Platform Setup

Proper security setup and configuration is extremely important. If you pick the wrong tools, wrong configuration or wrong integration, you could be setting yourself up for failure.

One of my favorite sayings as a football coach is, “The game is talking to you. Are you listening?” With football, the way the opponent lines up will give you specific cues about what they intend to do. Your platform is talking to you in the same way. It’s calling out for integrations over here, simplifications over there or consolidations in the server room (if you still have one).

When listening to your platform, there are consistent areas to examine to define your key priorities and direction, as well as ensure you have a strong platform that’s manageable and scalable.

March 30, 2015 | Heidi Haaven: Your Customer Experiences = Your Brand

Branding isn’t only about logo specifications, fonts and color pallets. Are those elements important for consistency? Absolutely. But what’s more important? Creating a seamless, personalized experience for your customers across multiple touchpoints and channels.

March 27, 2015 | Craig Isakson: Focus on Branded Apps Fades, Shifts Toward Mobile Partnerships

Apps, apps, apps! Everybody wants an app. What if I were to say, “You don’t need an app!”? Would you think I was crazy? The reason is simple. What you really need is a mobile strategy. This strategy may very well involve your own branded app, but it may not.

March 12, 2015 | Dani Krolak: SUNDOG SPOTLIGHT: JENA

This lady sure knows how to bring energy to her team and the rest of 5th floor! But when she’s not in design mode, she’s a national Ground Water Guardian for an organization that stresses on water conservation. Meet Jena LaPlante:

February 25, 2015 | Terry Luschen: Call the Infusionsoft API from Salesforce - Part II

In the last blog post I described the Infusionsoft API and how to get an access token.  In this blog post I will show one example on how to use that access token to make an Infusionsoft API call.

February 25, 2015 | Terry Luschen: Call the Infusionsoft API from Salesforce

Do you need to call the Infusionsoft API from Salesforce?  Here are some ideas to get you started.

February 25, 2015 | Terry Luschen: Getting an Attribute Value from XML - Salesforce

Getting a value from between XML tags can be done with some pretty simply string manipulation, but what about getting an attribute value?

February 25, 2015 | Terry Luschen: Upserts with Generic sObjects - Salesforce

Upserts do not work with generic sObjects, but you can basically do a couple more loops to have the same effect.

February 25, 2015 | Dean Froslie: Is Your Content Unique?

Too often, organizations clutter their channels with content that offers the same-old guidance, tips, tools and topics. They fail to capture their brand’s unique value proposition, voice and niche.

February 04, 2015 | Dani Krolak: SUNDOG SPOTLIGHT: AMY

The spotlights are making a comeback and it’s this Minneapolis gal’s birthday week! What better way to celebrate than throwing Amy Crews in the spotlight.

January 30, 2015 | Susanna Oliver: What email clients should I test on?

The email landscape has changed dramatically over the last several years. Two years ago, Outlook was still holding on to 20% of the market share despite mobile’s increasing influence. Now, Outlook is down to 9% and Gmail has doubled its popularity to 16% of the market share.

January 29, 2015 | Susanna Oliver: The Life & Legacy of Outlook

Outlook was born in 1997 to parents Windows and Office. He has lived a long and popular life despite being the object of much debate among those who know him best. His decisions and business choices have left lasting effects on the industry making many friends and enemies.

January 28, 2015 | Terry Luschen: Calling Amazon MWS - Part 4

In the last blog post I looked at the GetReportRequestList call in the Amazon MWS API.  Now lets look at the specific GetReport call.

January 28, 2015 | Terry Luschen: Calling Amazon MWS - Part 3

In the last blog post I looked at the RequestReport call in the Amazon MWS API.  Now lets look at the specific GetReportRequestList call.

January 28, 2015 | Susanna Oliver: Email Interview Take-Aways

How well do you know your audience? Have you talked to them recently? What do they think of your email campaigns? Do they mark your emails as “star” or “spam” when they see them?

January 28, 2015 | Susanna Oliver: Interviews with email users: Marissa

Let me introduce you to Marissa. She’s a recent college grad working a job she loves. She’s technically savvy, as are most of her generation. Last week, I had a nice chat with her about how she perceives and uses promotional emails. Here’s what we can learn from her as a typical, young consumer.

January 28, 2015 | Dean Froslie: Five (More) Great Content Strategy Reads

Last summer, I highlighted a few great content strategy reads and it’s time for a new roundup of content geekiness.

January 28, 2015 | Terry Luschen: Calling Amazon MWS - Part 2

In the last blog post I looked at getting connected to the Amazon MWS API.  Now lets look at the specific RequestReport call.

January 27, 2015 | Susanna Oliver: Interviews with email users: Jer

And this is Jer. He’s a proud grandpa and if he had a smartphone, he’d be showing you pictures of his newest grandson! As a member of the silver-hair club, he’s more comfortable shuffling paper than traversing the computer landscape, but he’s active on his email and knows a good deal when he sees one.

January 27, 2015 | Susanna Oliver: Interviews with email users: Jenny

Meet Jenny. She’s a busy mom and a deal hunter. When she shops, she’s armed with coupons, and when she goes online, her promo codes are ready. She gets a lot of promotional emails, so let’s hear what she has to say.

January 27, 2015 | Terry Luschen: Calling Amazon MWS - Part 1

In four parts I would like to describe to you some of the API calls within the Amazon Marketplace Web Service (MWS).

January 13, 2015 | Craig Isakson: How To: Call an Apex Controller Method From Lightning Component

Lightning seems to be all the rage these days!  How could it not?  It is exciting stuff and changes the way that Salesforce developers need to think when coming up with their solutions on the platform.  One of the most common things you will need to do with Lightning will be to call methods on an Apex controller for any server side logic you need to perform.

January 13, 2015 | Craig Isakson: How To: Call Batch Apex from Batch Apex

Batch Apex is a powerful tool that can be used to do all sorts of cool stuff on the Salesforce platform.  Batch Apex is typically used to perform larger operations that would normally be restricted by governor limits.  It allows you to break that larger operation up into smaller bite-size chunks that are easier to deal with.

January 13, 2015 | Craig Isakson: Having trouble with animations in iOS?

I was recently doing a lot of animations for a couple of iOS apps I was building.  For the most part, programming animations for iOS is straightforward and work really well.  I kept running into some small issues that were really bugging me and I was unable to find the answer to my issue.

January 13, 2015 | Craig Isakson: Realtime Tracking with the Streaming API

At Dreamforce 2014 I had the opportunity to present some cool code on using the Streaming API to perform realtime tracking within VisualForce pages on Salesforce.  It was a great experience!

December 31, 2014 | Terry Luschen: How to setup your Salesforce Organizations

Here are some simple questions to get the conversation going on how many Salesforce orgs does your business need.

December 29, 2014 | Terry Luschen: How do you tie your files to Salesforce? Azure? Sharepoint?

There continues to be a lot of energy and movement in the battle for where to save files outside of Salesforce.  Microsoft has some energy in this conversation too with both Sharepoint and Azure.

December 26, 2014 | Terry Luschen: Stopping a Visualforce Command Button from Firing the Click Event Twice - Part II

There are lots of ways to do this and I would like to share a new one that I found.

December 23, 2014 | Dean Froslie: Extend Your Brand Voice to Unexpected Places

Even if your brand has established voice and tone guidelines, it’s a seemingly endless effort to ensure they’re implemented across your various customer touchpoints.

December 18, 2014 | Terry Luschen: Salesforce Custom Lead Conversion

When converting leads we typically rely on the standard ‘Convert’ button.  But what if your requirements are more complicated than that?

November 28, 2014 | Terry Luschen: Communicate from a Component to the Page - Visualforce

It is pretty easy to communicate with different parts of a Visualforce page, but what about telling the page what to do from a component?

November 28, 2014 | Terry Luschen: A Great Type-Ahead Component for Visualforce

In a recent project a type-ahead component was needed to make the user’s data-search experience much easier.  We found a nice one!

November 28, 2014 | Terry Luschen: Salesforce 2015 Winter Release - My Four Favorite Developer Goodies

It feels like the holiday season!  Another round of developer goodies from the Salesforce 2015 Winter release.  Yeah!

November 26, 2014 | Terry Luschen: The Ease of a Customer Community - Salesforce

Need to spin up a customer community?  Could I create one with just point-n-click action?  Yes.  Really?

November 25, 2014 | Dean Froslie: The Multi-Platform Mandate

The potent combination of shifting mobile behaviors, social media adoption and device proliferation means our content must be available anywhere, at any time.

November 06, 2014 | Jen Thompson: Mark Your Calendar: LIVE Healthcare & B2B Webinars Next Week

Ready to step up your customer or patient journey?

Come join our free “The Extra Mile” webinars next week, specializing in healthcare and B2B + manufacturing. And walk away with cool tips, tools and takeaways – customized for your industry.

October 30, 2014 | Dean Froslie: What’s Your Core Content Strategy?

Many organizations may think they have a clear direction for content, yet few actually formalize it.

October 27, 2014 | Terry Luschen: Calculating Calendar Hours in Salesforce

Calculating ‘Calendar Hours’ in Salesforce can be pretty easy if the Business Hours feature in Salesforce is used.

October 26, 2014 | Alyssa Greve: Why Taylor Swift is the Queen of Digital Media

Her music makes a statement for itself, when her album has been getting only positive reviews from Time Magazine, Rolling Stones and New York Times. Her album is making a statement of a more confident and older Taylor Swift.

October 26, 2014 | Terry Luschen: Calculating Business Hours in Salesforce

Many times you need to figure out how many business hours are needed for completing a task.  How can that be done in Salesforce?

October 26, 2014 | Terry Luschen: Clicking a Specific Button When Enter is Pressed - Salesforce

Sometimes we want a specific button to be clicked when enter is pressed in a textbox.  How can we do that with a Visualforce page?

October 26, 2014 | Terry Luschen: The Flexibility of the Force.com Platform - Auditing Software

The Force.com platform can be the home to a wide variety of applications.  The experience I can share comes from an audit software background.

October 24, 2014 | Greg Ewing Lee: Dreamforce 2014 in Review: Catch the Wave, Ride the Lightning

No doubt about it, Dreamforce never fails to impress. And this year was no exception.

Miss the fun or haven’t had a chance to watch the sessions online yet? Here’s a quick recap of our favorite highlights, news and announcements from #DF14 – all features of Salesforce’s new Customer Success Platform. 

October 24, 2014 | Alyssa Greve: Dreamforce Recap on the Social Studio

Dreamforce also released some updates in the social space and social studio. The Marketing Cloud is continually working on bringing Radian6, Buddy Media and social.com together in one platform: Social Studio.

October 24, 2014 | Alyssa Greve: Dreamforce Recap on the Marketing Cloud

At Dreamforce, I planned to attend and soak up all of the breakout sessions that I could around Salesforce Marketing Cloud. Unfortunately, with clients to meet, and a #WalkABlock loft to run, I didn’t get to make it to every session I wanted. I was able to watch most of keynotes and share my top key findings I learned at the conference.

October 12, 2014 | Jen Thompson: #DF14 Basecamp: What You Can Expect (Part 2)

Coffee. Cocktails. A free Fitbit while supplies last. And interesting conversation with some of the coolest people you’ll meet at Dreamforce.

Can’t wait? Neither can we.

October 07, 2014 | Heidi Haaven: #DF14 Basecamp: What you can Expect (Part 1)

If you’ve been to Dreamforce before, you know the feeling: never-ending lines for coffee, a bazillion people waiting to get into keynotes and an overwhelming amount of information coming at you from all angles. The good news: this year Sundog has you covered at Basecamp where you can put your feet up, relax and recharge with coffee, cocktails and more.

October 03, 2014 | Alyssa Greve: Keeping up with the Trends at Dreamforce

Whether you are attending Dreamforce or not, social media allows us to connect with others at the event. Watch keynotes, product announcements and more from your computer or connect with those around you.  I’ll share you some of the top ways you can stay connected with Dreamforce this year. I’ll also give you an inside look at how we plan to manage all of the social conversations and engage as a brand.

September 30, 2014 | Lynlee Espeseth: The Cult Of A Brand, And Why Common Sense Might Not Matter

Since Apple released the iPhone 6 and 6 Plus, there has been a lot of commentary from other phone manufacturers that Apple is simply copying their larger phones, their capabilities, and, essentially, their technology.

September 30, 2014 | Craig Isakson: Another Dreamforce Giveaway?!

Yes, today I am all about the Dreamforce giveaways.  This post is no exception!  Have you been wondering about what the Streaming API is?  How about how to use the Streaming API?  Maybe you know what it is and how to use it but have been curious on how to implement realtime tracking in Visualforce pages via the Streaming API?  If you answered yes to either of these questions, look no further!!

September 30, 2014 | Craig Isakson: Cool Tech at the Sundog Loft

Dreamforce is less than two weeks away.  Here at Sundog we are preparing by putting the final touches on some awesome tech.  We are very excited to be showcasing a number of different things from wearables to connected devices and how these devices can help provide a complete view of your customer when integrated with our various products.

September 29, 2014 | Dean Froslie: The Crutchfield Approach to Effective Content

As a consumer and as a content strategist, I’ve always looked to Crutchfield as an example of quality content. It’s obviously created with audience-focused thinking, it’s carefully crafted, and it really shapes the brand.

September 25, 2014 | Heidi Haaven: Dreamforce Survival Guide: Top Tips & Tricks

Over 100,000 people. Thousands of live demos and sessions. And only four days.

Anytime you’re getting ready for a conference like Dreamforce, a few helpful tips and tricks can go a long way. So here’s what our Dreamforce veterans want you to know about tackling the biggest tech conference of the year:

September 25, 2014 | Craig Isakson: Notifications with the Salesforce iOS SDK in iOS 8

Anytime there is an OS update for mobile devices, no matter the platform, I always like to pull up apps I have written before or are currently working on to check to see if there are any hiccups.  iOS 8 was no different.  I noticed that my notifications were not working with one of my apps that is built off of the Salesforce iOS SDK.

September 24, 2014 | Terry Luschen: Connecting to the Google GeoLocation API with Salesforce

Ever need to get a latitude and longitude value for a zip code?  The Google GeoLocation API can help you out.

September 23, 2014 | Terry Luschen: Connecting to the MapQuest API

Are you trying to do some GeoLocation work in Salesforce?  Maybe the MapQuest API can help you out?

September 22, 2014 | Alyssa Greve: Leveraging User Generated Content

Brands love to showcase their love from brand advocates and customers love to see their images valued by a company. However, when looking at what images to share and how to give credit, it’s important to keep in mind legal help to make sure the it’s ok for the brand to do so. A disclaimer on the Facebook page and website are one step in the right direction.
Below are a few disclaimers brands have put directly on their about section to set expectations and allows them to re-purpose content and stories shared with them.

September 22, 2014 | Alyssa Greve: Response Strategy

As a company starts its social media strategy, it’s important to keep in mind when a negative post lands on your page or someone writes something inappropriate. There are a few things you can do to control these types of situations. The first is to have guidelines and disclaimers on your social accounts and next you will want to have a response strategy in place to help guide your community manager on how to engage in these situations.

September 22, 2014 | Alyssa Greve: Brand Social Strategy: Kate Spade

The book, Blog Inc. delivers great blogging best practices as well as a series of interviews with top bloggers from around the world. While reading, I happen to stumble across an interview with the Kate Spade Social Media Manager, Cecilia Liu. She believes that it’s important to use all social media channels well to create the perfect storm. Let’s take a deeper dive into what we’ve learned from Kate Spade’s social media strategy.

September 18, 2014 | Zach Johnson: Customer Journeys Don’t Do Anything Alone

Let me take you back to a beautiful day in Fargo, North Dakota (yes, they do exist!). I just had an amazing cup of coffee on my patio, and I was heading across town to hear a local company give a presentation on “The Customer Journey.” Since the event was open to the public, I was excited to hear what some other locals had to say.

September 17, 2014 | Heidi Haaven: Top 5 Reasons We Can’t Wait for Dreamforce

Here are the top 5 reasons we can’t wait for Dreamforce 2014:

September 16, 2014 | Heidi Haaven: THE EXTRA MILE Step Up Your Customer Journey: Part 1

In Part 1 of our new webinar series, we explored the what, why and how of the customer journey.

September 15, 2014 | Terry Luschen: Integrating Pardot and Salesforce - User Interface Layer

In a previous blog post I showed how to query a prospect from Pardot using the Pardot API.  In this blog post I will show you how to get that data back to the Visualforce page.

September 14, 2014 | Terry Luschen: Integrating Pardot and Salesforce - Data Layer

Pardot is a Salesforce product that can be integrated in a variety of ways.  Read on to see how to call the Pardot API from Apex within Salesforce.

September 10, 2014 | Jen Thompson: 10 Reasons to Watch: Customer Journey Live Webinar

Want to walk a mile in your customer’s shoes? Let us take you a whole lot further.

You’re invited to join us for a new webinar series called “The Extra Mile: Step Up Your Customer Journey.” The first one starts Tuesday, September 16 at 11:30 am CT, and you can register right here.

September 09, 2014 | Jen Thompson: Meet Our #DF14 Speakers

Going to Dreamforce 2014?

Come meet a couple of Sundoggers who are packing their bags for San Francisco. This year, two of our high-tech experts have been invited to speak in the Developer Zone. In their sessions, you’ll find lots of real-world insights to hit the ground running with the Streaming API and maximizing VisualForce. Not to mention, they’re a couple of the coolest guys you’ll find at #DF14.

September 05, 2014 | Jen Thompson: Countdown to #DF14: Walk a Block

Ready for Dreamforce? The #RoadtoDF14 is getting closer, and we’d love for you to “Walk a Block” with us.

September 02, 2014 | Lynlee Espeseth: The Importance Of Empathy In Your Healthcare Marketing Plan

It’s hard to find anyone whose life hasn’t been touched by serious illness in one way or another. We may watch as our grandparents suffer from memory loss, a friend has a baby prematurely, or cancer affects our own health.

August 29, 2014 | Craig Isakson: Excited to Speak at Dreamforce 2014

Every year there are a few Sundoggers that make their way to San Francisco to attend Salesforce’s annual conference, Dreamforce.  This year will mark my second year attending the conference.  This will also give me another opportunity to share some of my knowledge I have learned on the platform with others by speaking in the Developer Zone.

August 29, 2014 | Craig Isakson: Creating Public RESTful Services in Salesforce

In the course of working with a Salesforce and other connected systems, you are bound to run across a time when you need to create a public web service in Salesforce to be consumed by an outside system.  To me this seems fairly common.  Recently when I was going to try to create such a service, I was having troubles trying to find out where this was documented and was wondering if it was actually possible.

August 29, 2014 | Craig Isakson: Calling RESTful Services on Salesforce Through the Native iOS SDK

Salesforce does a lot of awesome things that help a developer work on getting stuff done rather than setting stuff up.  It is one of the reasons why I like the platform.  A lot of the repetitive work is taken care of automatically.  One such area is by using the Salesforce iOS and Android SDK’s.  They make it a matter of using node.js and running a command in the terminal to get a boilerplate app complete that allows you to connect to Salesforce and start building what needs to get done.

August 29, 2014 | Craig Isakson: iOS JSON Tools Part II

If you remember back to the initial blog post on JSON tools for iOS, I had mentioned using Jastor for parsing data in iOS.  Well, Jastor is no longer supported.  However, this does not mean that you have to do it all manually.  There is a new tool on the block and the new tool is JSONModel.

August 28, 2014 | Dean Froslie: When Necessary, Opt for Stealth Content Strategy

Using your stealthy superpowers, you can “bake” content strategy into projects and initiatives that are already underway.

August 26, 2014 | Alyssa Greve: Breakfast Recap – Social Media Etiquette

Last week, at Social Media for Breakfast, Jennifer Kane, a marketing consultant and strategist, spoke on Social Media Etiquette in today’s business world. Jennifer shared some simple best practices. Overall, when engaging in social media for business, it’s important to be platform specific and appropriate. It’s important to understand the language and nature of the platform. Here are some best practices talked about at last week’s event:

August 25, 2014 | Alyssa Greve: Social Media Audits and why they’re important

One of the first things that must be done is a social media audit when starting to look at your social strategy. A social media audit is where we take a look at the current social channels and accounts associated with your brand and the plan behind each one. We also review how each channel is supported and who is engaging with each community. This gives us a larger vision to see how social media is managed internally and how it has grown over the past few years.

August 22, 2014 | Terry Luschen: Custom Buttons in SalesforceOne

We understand well how to make a custom button interact with a Visualforce page on the standard page layouts in a desktop browser.  But how do we do that same functionality in Salesforce1?

August 22, 2014 | Alyssa Greve: Keeping Up with the Social Industry

One important role of the community manager is to stay up to date on the social industry topics and trends. I often use the tool feedly.com to keep track of the latest posts from my favorite blogs. As I share these favorite blogs with you, keep in mind you should also follow content related to your industry in addition to social media trends. This will help you stay knowledgeable of current news and how they could potentially impact your brand.