Archive

March, 2011

March 31, 2011 | Shawn Tennyson: The Small Details Can Really Add Up

Your trade show booth, space rental, brochures, and pre-show mailing are just a portion of the cost of exhibiting at a trade show. The small details, often overlooked, can take up a large portion of your budget and should be considered when planning for your next event.

March 31, 2011 | Shannon Luney: Creating a Positive Mobile Experience

I received my first smart phone in January at the Sundog holiday party where they surprised us all with a Samsung Fascinate. Now that I have a smart phone, I don’t think I would ever be able to go without one. In fact, I don’t know how I made it as long as I did without one. It is never more than a foot away from me.

March 31, 2011 | Lon Keller: Stream Live Video with The Cube

Here’s a little bit of technology I’ve been keeping my eye on. It’s a device from Teradek called the Cube. About the size of a deck of cards, this device attaches to either consumer or professional video cameras using HDMI or professional HD-SDI connectors. It encodes video using the H.264 protocol and streams your video live to the world over Verizon’s 4G network. Broadcasters will take great interest in this technology, as it allows for an instant live connection without the need for satellite or other electronic news gathering (ENG) vehicles. Now the quality coming out of this device is nowhere near what a professional video signal can offer, but the demos I’ve seen are quite impressive.

The Cube may not be a solution for every video enthusiast. While it looks inexpensive, be prepared to spend around $1,500 or more.

Cube™ native integration with Livestream.com from Teradek on Vimeo.

March 31, 2011 | Ron Lee: American Express enters digital payments race

PayPal, Visa and Mastercard beware: American Express has stepped into the digital payments arena in a big way with the launch this week with its new digital payment system called “Serve.” That’s the brand name American Express gave to the alternative payment provider Revolution Money, acquired in 2009.  The service will be targeting consumers (not just Amex cardholders) who currently rely on cash, check and debit cards.

March 31, 2011 | Jonathan Wurtzler: Titanium Duel Development

Earlier this month, I was able to go to the Mobile March (#mmtc11) conference in Minneapolis. There was a lot of good information at the conference, but I especially liked the third-party mobile app platform Titanium.

March 31, 2011 | Sarah Longfors: Demographics Are Out; Psychographics Are In

Email marketing may be heading in a new direction, along with many other advertising media.

March 31, 2011 | Dean Froslie: Hyphen Sparks Style Debate

Earlier this month, the Associated Press changed its longtime style standard for email.

March 30, 2011 | Jodi Heilman: How To Sell Great Creative

Great creative makes people nervous. That’s why you have to sell it.

March 30, 2011 | Renee Cook: Television Still King

According to Deloitte’s fifth edition State of the Media Democracy survey, 71% of Americans rate watching television on any device among their favorite media activities.

March 24, 2011 | Lee Schwartz: Can I Opt-Out Of My Phone Book Deliveries?

“Johnson, Navin R.! I’m somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity - your name in print - that makes people. I’m in print! Things are going to start happening to me now.” –The Jerk

March 23, 2011 | Greg Ness: Brand = Story

This is great. The folks at Post Advertising have put together a short, but precise video about what has become of advertising in the post-advertising era. It's right on.

 

March 21, 2011 | Paul Bourdeaux: Observations From Mobile March 2011

Mobile March 2011 has come to a close, and here are a few of my observations and favorite quotes from the event!

March 18, 2011 | Damie Berkey: The Icing on the Cake

Maybe it is the fact that I have given up sweets (most of them) in preparation for summer, maybe it’s because it is Friday or maybe it is the fact that I have been pouring through several blog posts today on content and all the different elements required to make it close to perfection.

March 17, 2011 | Paul Bourdeaux: The Magic 26% of Mobile Application Users

What’s so special about the number 26%?  Well, when we’re talking about mobile applications, it represents the percentage of people who will only use a mobile app once and never go back.  It ALSO represents the number of people who remain very loyal to an app, using it tens or hundreds of times.

March 16, 2011 | Paul Bourdeaux: VLOG: Cool Mobile Tech of the Month

The first of many monthly installments in which Sundog’s Paul Bourdeaux looks at different emerging mobile technologies. This vlog focuses on Saab’s new IQon, an Android powered in dash entertainment system for their fleet of vehicles.

March 16, 2011 | Alyssa Greve: VLOG: Who Should You and Your Company Follow On Twitter?

Many people on Twitter don’t put much thought behind who they are following and connecting with on Twitter. It’s important to organize your followers into lists and only follow those who will be valuable to you.

March 11, 2011 | Damie Berkey: Spot–On

Last night the latest Boden catalog came in the mail.  For those of you who do not know, Boden is a clothing and accessory line for men, women and children.  They are a British company and use that heritage in many elements of their storytelling.

 

March 11, 2011 | Chuck Tomanek: A Schema and ERD Generator for Force.com

When developing on the Force.com platform, I often find myself looking for a way of generating an ERD of the data model. That’s where SchemaSpy and the force-metadata-jdbc-driver come into play.

March 11, 2011 | Paul Bourdeaux: Android Is Officially Number One

Congratulations Android. According to the most recent comScore report, Android is now officially the top smartphone OS in the US Market, finally surpassing RIM and extending its lead over iOS.

March 09, 2011 | Lee Schwartz: Microsoft Calls For The End Of IE6

Web Developers, rejoice!

March 04, 2011 | Paul Bourdeaux: QR Codes From Beyond The Grave?

OK, we already know that QR codes are practically everywhere.  But apparently, practically wasn’t good enough for Japanese memorial stone maker Ishinokoe. Yeah, you know where this is going...

March 02, 2011 | Paul Bourdeaux: Location Based Mobile Advertising Just Got Serious

Mobile advertising is already expected to be a $1+ billion market in 2011.  But recent announcements by both AT&T and California based Loopt may have just taken the market to a new level.  Within the last week, both companies have announced new programs that allow location based ads and coupons to be pushed out to subscribers phones without users initiating any action.