February, 2012

February 29, 2012 | Renee Cook: Facebook Announces Changes to Premium Ads

Facebook held its first Facebook Marketing Conference today. Along with the announcement of Timeline for Pages, they also introduced Reach Generator and changes to Premium Ads.

February 29, 2012 | Ron Lee: Bank defections rise as consumers say “no” to fees and poor service

2011 saw bank customers voting with their feet and deposits as they switched banks in search of lower fees and better service.  Confirming that, J.D. Powers and Associates this week released its U.S. Bank Customer Switching and Acquisition Study, and the results are not pretty for many large, regional and midsize banks.

February 29, 2012 | Shawn Tennyson: Finalists for the OBIE Awards Announced

The OBIE Awards is the ad industry’s oldest creative design award. It recognizes designs produced for outdoor advertising campaigns and is awarded by the Outdoor Advertising Association of America (OAAA). Check out some of the finalists.

February 29, 2012 | Chuck Tomanek: Migrating Profiles on the Platform

When migrating changes between environments on the platform, one of the most frustrating components to move is easily the user profiles. Here are a couple of ideas to help alleviate some of the pain of migrating these critical components.

February 29, 2012 | Alex Berg: Various Development Editors

There has been a bit of news lately in the domain of development tools. There are more options for developing code than just the Eclipse-based IDE. Some newer options include the beefed up Salesforce Developer Console, the soon-to-be-released BrainEngine browser-based IDE, and a plugin for the lighter-weight Mac OS X editor, called MavensMate. If you’re interested in some of these options, read on. I’ll give an introduction to these options as well as provide some extra resources for you to find more info.

February 28, 2012 | Damie Berkey: How To Mitigate Google’s Panda Content Filter

Much has been made of the Panda search algorithm update, implemented by Google in February 2011, with several additional updates over the past year. Panda was created to devalue low quality content in search rankings. 


February 24, 2012 | Alex Berg: Incredible Statistics of Salesforce’s Growth

Let’s talk about innovation and its payoff. Salesforce was ranked the world’s most innovative company of 2011. As a Salesforce developer, it is certainly motivating to be working with the winning team. There was a time, however, when Salesforce was just an ambitious startup. In its early days, Salesforce was a simple CRM tool in the cloud - satisfying the very basic definition of Software as a Service and offering only the most basic of CRM functionality.

February 23, 2012 | Lynlee Espeseth: The Cost Effectiveness of Inbound Marketing

It seems like more and more information is published every day proclaiming that outbound marketing is the past, and inbound marketing is the future. No matter how many of these blog posts and white papers appear, plenty of businesses are resisting the message and would prefer to stick with traditional interruption marketing methods such as commercials and print ads. After all, a business must make money to survive, and hasn’t it been these methods that have made businesses profitable for years? 


February 23, 2012 | Danielle Naboulsi: Live Blog: The Social Mobile Cloud Event

Get a play-by-play of the 2012 Social Mobile Cloud Event with presentations from Sundog, Salesforce and Google representatives.

February 23, 2012 | Paul Bourdeaux: Mobile Stats for 2011

Today comScore released its Mobile Future in Focus for 2012, and in it there are some pretty interesting stats from 2011.

February 21, 2012 | Dean Froslie: How To Make Your Content More Responsive

When you consider your responsive strategy, it’s important to focus on navigation needs, design elements and the development requirements. At the same time, make sure your content is also responsive.

February 21, 2012 | Alyssa Greve: Know your Influencers

Alright, so you are set up, tracking and monitoring social media trends around your brand. You know where people are talking and who is talking. You have also identified your top influencers. Now what?! It’s time to move to the next phase and begin to take action, making decisions based on this insight you’re gaining.

February 21, 2012 | Damie Berkey: How To Write A Blog That Starts The Lead Generation Process

Content, in its many forms, needs to be interesting, relevant and useful in order to attract the attention of readers and prospects. It must also serve a purpose and that purpose, if you are a business that requires leads to prosper and grow, is to help you generate leads and begin moving prospects down the sales funnel.


February 20, 2012 | Greg Ness: Your Mom Was Right: It’s Best To Share (For Companies, Too)

Remember when your mom admonished you to always share? Share with your siblings, share with your friends, share with your classmates, and well, share with almost anyone who needs sharing.

Apparently, a lot of people took their mom's advice because we are now an ultra-sharing society. One way we do that is with content via blogs, Facebook, Twitter, LinkedIn, Google+, Flickr, YouTube, Pinterest, forums, community pages, and a multitude of other online channels. We share as individuals and we share (or should share) as organizations.


February 20, 2012 | Alex Berg: Salesforce MVP Brings Multi-file Uploading to Salesforce

Jason Venable, a Salesforce MVP since Spring ‘11, has been a well-known member of the community, due to his help on the Boards and his blog posts. He’s announced a working beta of a multi-file uploader component for Salesforce, complete with open source code on GitHub and a blog post with details of the many problems that needed to be solved to make this component a reality.

February 17, 2012 | Paul Bourdeaux: Missing the Mark With QR - My Response To Jon Barocas

Jon Barocas, founder and CEO of bieMEDIA, recently made waves on Mashable when he blogged about Why QR Codes Won’t Last.  While I respect Mr. Barocas and recognize his success in marketing technology, I feel that he is significantly undervaluing QR codes and overvaluing his proposed alternative.  Here is why:

February 16, 2012 | Lynlee Espeseth: How to be Fabulous on Facebook

By now, you probably get it. Facebook is important for businesses. Whether you are selling shoes or insurance policies, it serves as a great platform to connect with your customer base and show off your knowledge of the industry. 


February 16, 2012 | Greg Ness: Developing A Successful Lead Generation Program Takes Time

The good news: If you want to start creating more qualified leads for your business, there are wonderful new methodologies and tools to make it happen. The bad news: It isn't an instant fix.


February 14, 2012 | Damie Berkey: Is Your Content Ready For The Future Of Search?

One of the most important things for any business is that you can be found on the Web.  This is why marketers pay so much attention to Search Engine Optimization (SEO), prudent website development, content marketing, and pay-per-click campaigns. These all help you get found!


February 14, 2012 | Alex Berg: Mitigating Maintenance Cost with Open Source Software

Open source is an interesting thing. If I open the source for my software product, anyone can make a clone of my product and easily recreate my company’s money-maker. Open source is bad in this situation. On the other hand, due simply to the price difference, many will choose the open source solution. Is price difference the only sensible reason to choose an open-source product? And is open sourcing their code always bad in business?

February 13, 2012 | Greg Ness: Get Set For The Millennials: Are You Ready For A Sea Of Change In The Working Population?

It is easy to get complacent about demographics. When most strategists think of “demographics” the very word almost shouts s-l-o-w change. However, there is a quiet and swift generational turnover in this country that will likely take many companies by surprise. The millennials are arriving in force!


February 10, 2012 | Greg Ness: 1-2-3 Friday: How To Simplify Marketing (if only for a little while)

Marketing has been a large and strategic function at almost every company, but now it’s getting even bigger and more complicated. That isn’t going to change. Today, it’s infused with an incredible array of new channels, technology and analytic tools – that’s a good thing – but it makes the job of getting your arms around this sea of change daunting to say the least.


February 10, 2012 | Lynlee Espeseth: Sending Out Some Social Media Karma

Give and you shall receive. Treat others how you want to be treated. From the time we are children, we learn about the concept of Karma.

Karma exists in the social media world too, and until recently I was pretty guilty of not sending it out as much as I should have. After all, it takes long enough to find interesting content, let alone make sure you are engaging as much as possible with others. It is, however, a reciprocal effect.


February 10, 2012 | Lee Schwartz: Three Not-So-Obvious Nominations for the Advertising Hall of Fame

Like so many other industries and sports—there are those that have made significant contributions to advertising, and yet have gone largely unrecognized. Here are three examples.

February 09, 2012 | Greg Ness: Content Marketing Continues To Accelerate for B2B

Content marketing continues to be a hot topic for all marketers, but B2B companies are leading the way. Over 60% of B2B marketers say they will increase their content marketing efforts in 2012.


February 07, 2012 | Damie Berkey: Social Media For Your Company: Look Before You Leap

Would you buy a car right now, today? I know that some of the Super Bowl commercials may make that tempting, but stay with me on this one. Has it ever occurred to you to simply leave work at the end of the day and purchase a car without any research, analysis or thought as to why you might need a new car? Not to mention the type of car you need, size, specifications and more? I would be surprised if anyone answered, “Why yes, I did that just last week.”


February 06, 2012 | Greg Ness: 6 Steps To Turn Your Website and Social Presence Into A Sales Engine

For many companies, the most powerful and effective salesperson isn't a person at all – it is your website (traditional and mobile) and your social media pages. Good salespeople are a top asset for any company to have, but think of your website and social pages as the ultimate sales machine that can keep selling 24 hours a day, 7 days a week, and 365 days a year to every corner of the country and globe.


February 06, 2012 | Greg Ness: The Digital Abyss

Most of the time we talk about all the wonderful things the Internet makes possible, and it does! However, there are still too many people in this world who don't have access to the Internet.


February 03, 2012 | Lynlee Espeseth: The Value of Video Content

A recent report from Reuters offered some interesting insight into the world of video content. Four billion (yes, billion) videos are watched every day on YouTube and 60 hours of video is uploaded every minute. With the incredible popularity of video content, it’s no wonder that businesses are turning to it more and more to engage with fans. 


February 01, 2012 | Greg Ness: The Promises and Pitfalls of Marketing Automation for B2B

There are many research reports on the average cost of a B2B sales call if made by a company representative. The range varies from $50/visit on the low end to over a $2000/visit for complex sales. Considering that many complex sales may require five ‘touches” to close a deal, the numbers can add up to an enormous sales expense. Multiply this reality by hundreds of leads to chase, and it is easy to see why many companies are looking to automate some part of the marketing and sales process.