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May 15, 2012: Book Review – Grouped by Paul Adams

This past month I decided to pick up my reading skills and dig my nose into a good book. In this blog, I want to share what I have learned and also recognize certain points from the book in relation to social media.

May 15, 2012: The People in your Social Media Community

After watching the video below, I got excited about tying this theme to business and social communities today.

May 09, 2012: Listening then acting in Real Time

The importance of Social Media Listening is nothing new. However, it’s important not to forget how to listen and turn what you’re listening to into action. For the basics of social media listening, please refer to this post.  In this blog today, I want to talk about how to use that information you gain from listening.

April 30, 2012: The Shift Happening on the Web

As people are spending more time on social media the behavior of our online activity is changing. Time spent in these social networks is nothing new as you can see from this 2010 Mashable article. It’s the shift we are beginning to see on the web in how we gain our information that is changing.  In December of 2011, Comscore reported that social networking ranked as the most popular content category in online engagement, accounting for 19% of all consumer time spent online.  Instead of finding a website and looking at a webpage on your own, you are more likely to find one through friends who send you a message or notification.

April 20, 2012: Facebook Fans Are Valuable

After reading, “Who Are Your Facebook Fans? Your Best Customers.” I was able to see Forrester Research apply the number of fans from a Facebook page, determine who these people are, and what they mean for each company.

April 13, 2012: Finding the Happy Medium

In order to grow your social media networks, there has to be an effort from the company creating conversations and the users willing to join your communities. Within each network, there is a happy medium about how often a company should post.

April 11, 2012: At your company, who is in charge of your social media accounts?

When looking for someone to run your company’s social media accounts, you need the right person. The size of the company determines whether this should be someone’s full time or part time job. Today, I am going to help you determine what you should be looking for in a Social Media Community Manager.

March 27, 2012: Importance to Engage in Real Time

Towards the end of February, Sundog held an event at the Plains Art Museum called Social.Mobile.Cloud. Sponsored by Sanford Health, Sundog partnered with Salesforce and Google who brought representatives to speak at the afternoon gathering.

March 23, 2012: Top Social Media Videos for a Business

Over the past year I have compiled a list of Social Media videos that tie directly to the business. Some videos are new and some are old but I think watching them can help one understand how social media really ties into business. Below is a list of my favorites; some are more advanced than others. Take a look and hopefully these videos can be a resource to you and educating your team on the power of social media.

March 21, 2012: What Social Media can do for a Business

After analyzing, demoing and listening to reps for multiple social listening tools, Radian6 has been our choice for social listening and engaging for the past year and a half. I have worked in the tool for multiple clients and using it more towards its full potential each day.

March 20, 2012: Facebook Timeline for Pages

After a few weeks of getting used to Timeline on our personal profiles, Facebook shortly launched Timeline for business pages. As I have anxiously awaited the transition, the switch happened over night and caught me by surprise.. I had to push back a few projects and dive into the Timeline articles and reviews. Please, if you haven’t converted your page to Timeline, do! Without staying up to date with the most recent changes as a business, it reflects the lack of social knowledge with your social strategy.

February 21, 2012: Know your Influencers

Alright, so you are set up, tracking and monitoring social media trends around your brand. You know where people are talking and who is talking. You have also identified your top influencers. Now what?! It’s time to move to the next phase and begin to take action, making decisions based on this insight you’re gaining.