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September 14, 2010: Brand Influencers and Success in Social Media

In sports, a team captain is an individual who others regard as a leader, a person who is responsible for team building, motivating and speaking on behalf of others. In social media, the same role exists – only on the web, team captains are called brand influencers. And the best thing you can do for your business is to find out who these influencers in your industry are.

September 13, 2010: Fashion’s Newest Trend: Social Media

The benefits of a strong online presence have caused large events, like the Superbowl or the Olympics, to develop social strategies that incorporate multiple channels and a variety of tactics. The Mercedes-Benz Fashion Week event in New York City utilized those channels to highlight shows and fashion trends in real time. Here’s a breakdown of other existing online channels Fashion Week used:

August 24, 2010: How Social Media is Enhancing the Conference Experience

For each industry, there is an unlimited number of conferences and events available for the public. This year, Mashable - a top source for news in social and digital media, technology and web culture - has listed over 100 social media and technology conferences planned for just 2010. These conferences not only discuss the topic of social media, but also use various social media outlets before, during and after those presentations. Many other conferences, events, and gatherings are also catching on to the social media movement.

August 23, 2010: Foursquare and Facebook Places

Foursquare, launched in 2009, is a social application that encourages people to discover interesting things around them. This application asks users to “check-in” to their current location(s), in order to show foursquare friends where and when he or she has checked in. There is also an “off the grid” option that allows the foursquare user to check in to the application, without making it known to their foursquare friends where he or she is.

August 13, 2010: Listen up people!

Talking may come pretty easily for most people. Listening, however, can be one of the hardest things to do. People are on social networks talking about brands, products, events and more. Listening to consumer conversations is an essential part of successful branding. When businesses are ready to tap into the online world and its public conversations, developing a listening strategy is the key to success.

August 12, 2010: Social Sharing

Social sharing is the act of placing social network tools on your website(s) and is primarily implemented through the use of free social sharing tools. There are a variety of sharing types, some mentioned below, which can be used simultaneously and can span an unlimited number of networks and sources. One example of social sharing is posting a story or article on your site, where you allow users to read and respond via their own profiles and accounts.

July 25, 2010: Social Media Strategy - Kodak

Last Wednesday, on July 21st I had the privilege to listen to a webinar featuring Kodak’s social media strategy.  Jennifer Cisney, Kodak’s Chief Blogger, talked about how Kodak is leveraging the online conversations, listening to the community and putting their ideas into action.

July 19, 2010: Old Spice Social Campaign Demonstrates the Future of Marketing

What started as a successful TV commercial, would quickly take social media and the web by storm. I’m talking about Isaiah Mustafa, the Old Spice Guy. Let’s take a look at the success of the Old Spice campaign, by breaking down their social media plan.

July 14, 2010: Company Social Media Policy

Social media is playing a larger part in the business world than most people think, whether they are a part of the movement or not.  Many companies are implementing social media accounts without a plan or before forming a strategy and some are even allowing their employees to manage their accounts without direction. Having an official company policy and forming a set of guidelines for staff to follow can help regulate unnecessary employee behavior on social networks.

July 12, 2010: Social Media Identity

Many companies have a profile on more than one social network. Each profile offers a different purpose, from Facebook sharing and communicating with community following your business, to a LinkedIn profile to keep up with employees and make professional connections. Each needs to be managed with consistency and a level of commitment.

June 22, 2010: Increasing Awareness Around your Social Media Efforts

Getting noticed on social media websites is not an easy task, especially when using these social media websites for commercial purposes like promoting your brand and trying to gain sales. Though social media provides a lot of opportunities and benefits to the business owners, the dilemma is how business owners can get themselves noticed without being marked as spammers.

June 21, 2010: Bringing Social into the Work Atmosphere

Foursquare is a mobile application that is a cross between a friend-finder, a social city-guide, and a game that rewards you for doing interesting things. (http://www.foursquare.com) Foursquare challenges
you to explore your city and earn points, win mayorships, and unlock badges and coupons for trying new places and revisiting old favorites. This is a new way to take social to the next level by social scorecards and giving individuals rewards for their performance. This turns social play into social work. Foursquare is just the start; don’t be alarmed if Facebook starts their own version of a social scorecard integration.