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May 15, 2012: Pinterest is for guys too

I am going to do my part to dispel the rumor that Pinterest is a women’s social application and not for men.  I have been guilty of this thought myself. I have mostly seen my gal friends as the ones that use Pinterest and I have even poked fun at the guys that I have busted pinning things to their Pinterest board.  That all changes now….. I am opening up a Pinterest account.

May 08, 2012: 1 percent rule and an army of 99

Has your brand ever been discussed on an internet forum, social tool or virtual community? If it has, it is important to understand how that exposure may be impacting you. One or two comments may seem innocent enough, but those same comments may have an army of hidden watchers that could be influenced. Today, I will review the 1% rule and how it may be impacting your brand.

April 24, 2012: Difference between memes and going viral

In a previous post I defined what a meme is and also some examples of how memes have impacted businesses. It is very difficult to talk about memes in a business environment without talking about the concept of “going viral” or viral marketing.  Today, I am going to review some of the similarities and differences between viral marketing and memes.

April 17, 2012: Impacting social media in the wrong way – A Story of Rampart

Social media and popular culture can be a very powerful tool, but the internet can also be a fickle creature.  If social media is not properly handled, it can harm a business or brand.  Today, I am going to talk about Woody Harrelson, the movie Rampart, and a story that might help you better engage with internet culture.

April 10, 2012: Five brands that have been impacted by memes

I previously defined what a meme is and today we are going to examine five companies and brands that have been impacted by memes.  Whether these companies and brands have successfully used memes to generate and help business is a different story, but that will not be looked at today.  In future posts, I will look more closely at these examples and more closely review each of these as a case study.  For now, let’s look at five brands that have been impacted by memes:

April 03, 2012: What is a meme

In today’s post, I am going to define the word meme and show you why it might be important to you and perhaps your business.

October 09, 2007: Humorous Look at Why Communication is Critical

Although the attached example is a humorous look at customer service, it demonstrates the importance of an organization’s ability to communicate.

August 22, 2007: Is Insourcing the New Outsourcing?

Fortune Magazine recently highlighted a foreign owned call-center that opened in Reno, Ohio.  The magazine reports that this is becoming a trend and more companies are insourcing jobs in today’s market.

July 24, 2007: Consulting My Inner-Customer

Although I am a professional in the Customer Service field and a Support Coordinator at Sundog, I too find myself on the other side of the phone as a customer sometimes.  As a customer, I am not immune to long hold times, unhelpful staff, or continual transfers to “the right department.”  These humbling experiences force me to step back and re-examine the qualities my “inner-customer” is looking for.