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April 30, 2012: Image Optimization: The Often-Overlooked SEO Tactic

Image optimization is often overlooked as part of SEO, and at least three explanations come to mind.

March 29, 2012: Does Your Site Pass the Credibility Test?

When organizations create (or redesign) their online presence, they often overlook a powerful, broader audience objective: credibility.

February 21, 2012: How To Make Your Content More Responsive

When you consider your responsive strategy, it’s important to focus on navigation needs, design elements and the development requirements. At the same time, make sure your content is also responsive.

January 31, 2012: The Barn and Your Brand

Williams Arena—better known as The Barn—is a throwback in the high-stakes world of college athletics. Don’t let your brand fall into a Barn-like state.

December 23, 2011: Does Your Content Satisfy or Disappoint?

Do you deliver the right content to the right audience at the right time? Is it findable, searchable and accessible? Do you create a seamless, satisfying interface or leave users aggravated and unsatisfied?

November 28, 2011: Social Network Links Rely on SEO Fundamentals

If you took a snapshot of your social networks a year ago, and compared them to today, you’d probably notice a key difference: We’re all sharing more news stories and website links than ever before.

October 30, 2011: Customer Persona Revealed in New Television Spot

Too often, organizations plan marketing programs without truly understanding their prospects and customers: who they are, how they think and what they seek. However, a new National Car Rental television spot clearly reveals the persona they want to target.

September 29, 2011: When an Employee Tweeter Leaves, What Happens to the Followers?

If you tweet on behalf of your employer, can the organization hand off your followers to your successor if you leave?

August 29, 2011: What Sitelinks Enhancements Mean For Content Creators

Earlier this month, Google unveiled several changes to organic search sitelinks – tweaks that should grab the attention of anyone who creates content or monitors search engine performance.

July 28, 2011: When Content Errors Become Embarrassing and Costly

Content errors are embarrassing and frustrating. But can they really affect the organization’s bottom line or impact its reputation?

June 29, 2011: The Fundamentals of Successful Blogging

Even when bloggers dedicate their time and energy, many blogs fall short. A blogger’s effort and enthusiasm must be balanced with those critical elements of successful blogging.

May 31, 2011: Is Your Content Conversational?

Confab 2011 (which I attended earlier this month) was all about content strategy: why it matters and how to make it happen. Yet several presenters reminded us that conversation still matters – and the best content strategy has little value without it.