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June 30, 2010: Inviting PR to your Social Strategy

Much has been written about social media including many blogs here at Sundog. I found it interesting that a recent study done by USC has shown a large amount of authority and budget control is going to PR departments within companies. At Sundog, we tend to focus more on other marketing activities but realize the importance of inviting PR to the table, especially at the beginning of any social strategy.

May 31, 2010: Is Your Customer Engagement Process Ready For Social?

It seems the easy way to become social today is to create a Facebook page, add some widgets to your websites and build a campaign to drive engagement. This all seems very familiar as in the way that marketing has always executed a marketing strategy. This is not a wrong strategy but does have some very apparent flaws, especially when it is the first tactic used as the starting point for a social media strategy.

May 25, 2010: Technology tools that support your social CRM strategy

Last week, I blogged my thoughts on definitions of CRM, social media, and social CRM and the impact that social CRM may have in your organization, and today I want to introduce some of the leading technology vendors in this space. If you do research on social CRM, you will most likely find a dozen different definitions and models that have been laid out. Many of these are being defined and brought to market by technology vendors. While these vendors play a significant role in supporting your social media needs, we must be cautious when allowing the technology to define our strategy.

May 17, 2010: Why buying butter may impact your health insurance

Social CRM is trend that is picking up more and more momentum as companies look to develop a social strategy and integrate with their existing customer relationship management systems. But what does “Social CRM” really mean and what might it look like in an organization such as yours? Is it possible that a social CRM system would create a scenario where buying butter in the grocery store would have an impact on your health insurance?

May 10, 2010: Web 3.0 and the Future of the Internet – The Movie

So much information is available today. Imagine this information scaling to a point where Google is not able to keep up. What are we going to do with all of this data? How is your company preparing for the continued rapid growth of information as consumers publish more and more data, create new and expanding online relationships and control the conversations about your brand?

April 30, 2010: Salesforce introduces easy way to organize leads from Wordpress

Does your company use Wordpress to manage your website? If so, chances are you have a contact page that emails you any new leads that you must than have to copy and paste into your Salesforce environment.

Announced today is an integration between Wordpress and Salesforce that allows people to enter a contact form on your site, and the lead goes straight into Salesforce CRM: no more copy pasting lead info, no more missing leads: each and every one of them is in Salesforce.com for you to follow up.

April 22, 2010: Four steps to nurture your leads

You already collect leads from your website, tradeshows, personal contact and other channels and are storing them in a database or CRM system such as www.salesforce.com. However, many of these leads have an interest level that while immediate is not at a point where you want to pass them on to your dealer or sales team.

Implementing a lead nurture campaign might be the answer to fulfill their immediate need. One way is to send them a product information request and then stay engaged over a defined period of time until they are ready to buy.

Below are four steps to implement a lead nurture campaign of your own.

April 12, 2010: Getting Social With Your Leads

Twitter. Facebook. Digg. YouTube. Flicker. Most have heard of these new social style vehicles. Many companies are jumping on the bandwagon and creating pages or groups for their ‘fans’ to follow. But what is their goal? How are they measuring the success of their efforts?

April 07, 2010: Do you know where your leads have been?

For many organizations, I imagine your leads come from the usual suspects; through your website, direct mail, an email newsletter, a direct inquiry to your organization, or through the efforts of your sales team making direct contacts with your prospects.

As a marketer, especially in the current economic climate, are you doing enough?