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May 01, 2008: Technology and the Speed of Mouth II: The Race is On!

I had been anxiously awaiting the release of Mario Kart for the Nintendo Wii since I heard about it last fall. There is just something about racing classic Nintendo characters that I just can’t seem to get enough of. And thanks to Twitter and some chatty friends, I can now race to my heart’s content.

April 30, 2008: Technology and the Speed of Mouth

So, I’m working on my laptop with the TV on in the background. Suddenly, I’m pulled from my work by a song on a new Dockers commercial. Before the commercial is even finished, I head over to iTunes and search for what I think the song might be named: “California Soul.” BINGO! I click Buy Song. Within 30 seconds of hearing a sample of the song, I own the song. I then post a tweet in twitter about my new found musical joy. Later that evening, I talk to a friend of mine that had seen my tweet and checked out the song as well.

Hmmmmm…makes me think that marketers could use all this technology in some way…

January 18, 2008: Cloverfield: Lost in Manhattan

“Cloverfield,” a good old-fashioned monster-attacks-big-city movie that premiers today has already had a monster-sized presence on the web.

August 28, 2007: The Good, The Bad, and the Transgender of the Simpsons Movie / Burger King viral campaign.

I have been a Simpsons fan for the majority of my life. I have seen nearly every episode and have bought every season on DVD the day each is released. So you can imagine how excited I was when the news came out that there would FINALLY be a Simpson movie. I watched every clip and trailer I could get my hands on and eagerly awaited the elaborate ad campaign and tie-ins that would surely usher in such an event. One of those tie-ins was with the online viral darling, Burger King, in the form of simpsonizeme.com.

July 27, 2007: Subservient Intern

Viruses mutate and evolve. Just as we become immune to one, another variation is there to take its place. The same holds true for viral marketing. Years ago we were blessed with one of the most bizarre Web endeavors I have ever seen in the form of Burger King’s Subservient Chicken. Mentos has now taken the “dance, monkey, dance” concept a step further with mentosintern.com.