Blog Posts by Greg Ness
August 31, 2012: Visual Sharing
What do Instagram, Flickr, YouTube, Pinterest, Vimeo, Tumblr, 500px and many other social networks have in common? They are all primarily fueled by visual content. You can add Facebook and Google+ to the list too, because much of the content shared on those social networks is visual in nature.
July 31, 2012: Social Olympics – The Good, The Bad and The Ugly
The four-year cycle of the Olympics is one of those indelible events that can highlight how much has changed in a relatively short time span. In 2008, social media’s place in the Olympic Games was minimal. This year, social media is playing a significant role in conveying information about the 2012 Olympics to a worldwide audience.
March 01, 2012: Marketing Execs Struggle To Keep Up With The Pace Of Change
Key marketing execs have had to cope with massive changes in the marketing ecosystem over the last decade or more. Most of the changes have been enabled by the Internet and related technologies. While this has provided wonderful new tools to fulfill marketing goals and objectives, keeping up with the amount of change, and the rate of change has been overwhelming for many marketers.
February 20, 2012: Your Mom Was Right: It’s Best To Share (For Companies, Too)
Remember when your mom admonished you to always share? Share with your siblings, share with your friends, share with your classmates, and well, share with almost anyone who needs sharing.
Apparently, a lot of people took their mom's advice because we are now an ultra-sharing society. One way we do that is with content via blogs, Facebook, Twitter, LinkedIn, Google+, Flickr, YouTube, Pinterest, forums, community pages, and a multitude of other online channels. We share as individuals and we share (or should share) as organizations.
February 16, 2012: Developing A Successful Lead Generation Program Takes Time
The good news: If you want to start creating more qualified leads for your business, there are wonderful new methodologies and tools to make it happen. The bad news: It isn't an instant fix.
It is easy to get complacent about demographics. When most strategists think of “demographics” the very word almost shouts s-l-o-w change. However, there is a quiet and swift generational turnover in this country that will likely take many companies by surprise. The millennials are arriving in force!
February 10, 2012: 1-2-3 Friday: How To Simplify Marketing (if only for a little while)
Marketing has been a large and strategic function at almost every company, but now it’s getting even bigger and more complicated. That isn’t going to change. Today, it’s infused with an incredible array of new channels, technology and analytic tools – that’s a good thing – but it makes the job of getting your arms around this sea of change daunting to say the least.
February 09, 2012: Content Marketing Continues To Accelerate for B2B
Content marketing continues to be a hot topic for all marketers, but B2B companies are leading the way. Over 60% of B2B marketers say they will increase their content marketing efforts in 2012.
February 06, 2012: 6 Steps To Turn Your Website and Social Presence Into A Sales Engine
For many companies, the most powerful and effective salesperson isn't a person at all – it is your website (traditional and mobile) and your social media pages. Good salespeople are a top asset for any company to have, but think of your website and social pages as the ultimate sales machine that can keep selling 24 hours a day, 7 days a week, and 365 days a year to every corner of the country and globe.
February 06, 2012: The Digital Abyss
Most of the time we talk about all the wonderful things the Internet makes possible, and it does! However, there are still too many people in this world who don't have access to the Internet.
February 01, 2012: The Promises and Pitfalls of Marketing Automation for B2B
There are many research reports on the average cost of a B2B sales call if made by a company representative. The range varies from $50/visit on the low end to over a $2000/visit for complex sales. Considering that many complex sales may require five ‘touches” to close a deal, the numbers can add up to an enormous sales expense. Multiply this reality by hundreds of leads to chase, and it is easy to see why many companies are looking to automate some part of the marketing and sales process.
CMOs, who often interface with a broad range of marketing activities in their organizations, are nowadays often playing catch-up just to stay informed of the transformational changes brought on by new technologies and methodologies that interface with marketing. This change has had a substantial effect on strategies, priorities, people, budgets and processes.