Authors
Blog Posts by Jodi Heilman
September 26, 2011: Apps Give Artists a New Creative Canvas
Icelandic singer, Björk, is using technology to enable creativity for her newest album release.
April 29, 2011: Women With Wallets
What do the increasing spending power of women and the death of soap operas have in common? Online social gaming.
March 30, 2011: How To Sell Great Creative
Great creative makes people nervous. That’s why you have to sell it.
February 25, 2011: Healthy Competition is Good For Your Brand
With just 3% of consumers calling themselves, “brand loyal,” today’s shoppers are open to considering other brands before buying. The research they do online can make or break your sales.
January 28, 2011: Why Embracing Social Media Is Good Business
Your brand is living and breathing on social media. Better to engage in the conversation, than ignore it.
November 16, 2010: Make ‘Em Laugh
Great marketing engages your emotions.
October 27, 2010: Made in America - Patriotic Marketing Gets Results
The pros and cons of shouting, “U.S.A!”
September 13, 2010: Do You Know The Secret To Success?
Area business leaders share their top tips for succeeding in life and work.
August 27, 2010: Growing Creativity In Your Organization
Creativity is all around you. And once you start looking for it and appreciating it, you’ll see more and more of it
July 28, 2010: Want Better Marketing ROI? Get Creative
Do highly creative campaigns equal a better return on investment? The answer may surprise you
June 30, 2010: Brand Advertising in Tough Economic Times
When money is tight, should you spend marketing dollars on brand advertising? The answer is yes.
May 18, 2010: Egypt, Google and The Intersection of Creativity
“The Medici Effect,” by Frans Johansson comes to life during a recent vacation.
