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Blog Posts by Jodi Heilman

September 26, 2011: Apps Give Artists a New Creative Canvas

Icelandic singer, Björk, is using technology to enable creativity for her newest album release.

April 29, 2011: Women With Wallets

What do the increasing spending power of women and the death of soap operas have in common? Online social gaming.

March 30, 2011: How To Sell Great Creative

Great creative makes people nervous. That’s why you have to sell it.

February 25, 2011: Healthy Competition is Good For Your Brand

With just 3% of consumers calling themselves, “brand loyal,” today’s shoppers are open to considering other brands before buying. The research they do online can make or break your sales.

January 28, 2011: Why Embracing Social Media Is Good Business

Your brand is living and breathing on social media. Better to engage in the conversation, than ignore it.

November 16, 2010: Make ‘Em Laugh

Great marketing engages your emotions.

October 27, 2010: Made in America - Patriotic Marketing Gets Results

The pros and cons of shouting, “U.S.A!”

September 13, 2010: Do You Know The Secret To Success?

Area business leaders share their top tips for succeeding in life and work.

August 27, 2010: Growing Creativity In Your Organization

Creativity is all around you. And once you start looking for it and appreciating it, you’ll see more and more of it

July 28, 2010: Want Better Marketing ROI? Get Creative

Do highly creative campaigns equal a better return on investment? The answer may surprise you

June 30, 2010: Brand Advertising in Tough Economic Times

When money is tight, should you spend marketing dollars on brand advertising? The answer is yes.

May 18, 2010: Egypt, Google and The Intersection of Creativity

“The Medici Effect,” by Frans Johansson comes to life during a recent vacation.