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Blog Posts by Lon Keller

October 30, 2008: Finland Knows the Value of Broadband

Finland gets it (as does Japan, Korea and 21 other countries).  They know that reliable true broadband is essential for the future and growth of any country in today’s global community.  Broadband has provided benefits in education, communications, and economics in the places it is present. 

July 17, 2008: We Expand or We Die

Few things test our patience better than seeing the word “buffering” when watching a video or listening to audio on our computers.  But please, don’t get mad at the internet.  The internet was built to do one thing, move little packets of data from point A to point B.  That’s it.  Bandwidth dictates how many packets make the journey and how fast they get there.  And three things determine your bandwidth:  1-Location.  2-Your Internet Service Provider.  3-Your bank account.

June 27, 2008: Spreading The Word

Investors.com, the online version of the Investor’s Business Daily newspaper, has published an article that says advertisers are placing more of their budgets with podcasts.  To me, the good news here is not the fact that ad spend with podcasting is on the rise (we’ve known about that for some time now) but that a more established and respected institution like the IBD is telling the story.

IBD editors also have their own podcast.  You can find it here.  See ... this is part of how the podcasting game works.  You find a podcast you like and spread the word.

May 23, 2008: Podcast Audience Up, Up, and Not Going Away!

Once again, new evidence has emerged that continues to legitimize podcasting as a formidable means of content and information distribution.  In its third annual report on podcast consumption, the 2008 Arbitron/Edison Media Research Internet and Multimedia study reveals significant growth in the consumption of audio and video podcasts. eMarketer agrees, predicting podcast audiences will increase 251% in 2012.  That’s less than four years folks.  This is big news considering today’s market where consumers have a vast amount of choices for information and entertainment.

April 03, 2008: Podcasters:  Don’t quit your day job—just yet.

Those of us in the podcasting game, both subscribers and producers alike, have listened for the past 4 years on how podcasting could allow a content producer to quit their day job and reap the rewards of financial freedom.

Recently, Michael W. Geoghegan posted some very insightful thoughts on the topic, going as far to say that podcasting is a community rather than an industry.

January 03, 2008: Web 2.0 Defined

What do you look for in a Web 2.0 website?  Our first panel of 2008 gives their opinion of what it takes to be 2.0, and looks ahead to the future of Web 3.0.

Start your new year right with a fresh episode of Sundog: The Podcast!  Subscribe today!

November 08, 2007: Sundog: The Podcast

Today we have launched Sundog: The Podcast.  Visit the website and subscribe today!

On the show, we’ll take an entertaining look at the news, trends and best practices surrounding the worlds of internet marketing, Web 2.0 development and traditional media, and focus on how all these tie together to improve your company’s bottom line.  Our first show focuses on the challenges businesses face controlling their brand in today’s Web 2.0 environment.  Thanks to Greg Ness, Eric Ista and Matt Charpentier for guest-starring on episode #1!

September 26, 2007: Podcasting Continues to Gain Credibility ... and Income.

For those closely following our changing media landscape, you may already be familiar with the recently formed Association for Downloadable Media, an organization whose primary goal is to develop standards for podcasting advertising and audience measurement.  On Friday, September 28th, the ADM will be hold its first in-person meeting at the Podcasting and New Media Expo.  This will give attendees the chance to discuss the goals of the organization and discover what benefits podcasters may gain through ADM membership.

 

August 02, 2007: Let’s Chat

People who use multiple IM services (AIM, ICQ, MSN, etc.) know the hassles of having to install multiple client applications and running them simultaneously.  Meebo.com has developed a web-based IM product designed to bring all your networks together.  While not as robust as some of the stand-alone clients (for example, new message notifications are not as easy to see,) Meebo does offer some unique and intriguing features.