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May 14, 2012: The Social Network ROI Winner? Pinterest.

Pinterest has achieved a status that very few other social networks (Facebook included) has reached. It sells product.

May 02, 2012: Writing the Perfect Website RFP

How do you write an RFP that delivers the best responses? Here are some “do’s” and “don’ts”—and some just plain rants.

April 09, 2012: Keep or Drop the TLD In Your Advertising?

Is including your TLD (Top Level Domain) in your ad still important? Here are some quick questions to help you decide.

March 19, 2012: Let’s Get Back To Where We Once Belonged: Meeting Etiquette

Multitasking used to be a badge of honor. Now it’s a character flaw.

Are you reading this during a meeting? Then you should read on.

Are you reading this while you’re running a meeting? Then it may be too late.

February 10, 2012: Three Not-So-Obvious Nominations for the Advertising Hall of Fame

Like so many other industries and sports—there are those that have made significant contributions to advertising, and yet have gone largely unrecognized. Here are three examples.

January 26, 2012: Client Loyalty vs. Profitability: Does Your Company Know the Difference?

What criteria go into the decision-making process to bring on a new client vs. keeping a client? Often, growing companies still use the same criteria they used when they were young and starving.

December 17, 2011: Gmail Gets Into the Christmas Spirit

What’s more fun than a call from Santa? Well, if you just got a cell phone for your 9th birthday—nothing.

November 01, 2011: YouTube: The New Cool Way To Say You’re Sorry

JetBlue committed the cardinal sin among airlines during this past weekend’s freak snowstorms—they kept people on a plane for hours. In 1991 they might not have even apologized. In 2001 they might have offered free tickets/perks to the inconvenienced passengers. In 2011, they followed the lead of several other companies by offering an apology on YouTube.

October 03, 2011: Marketing Events on Facebook

It’s almost as if they created Facebook for event promoters. It’s as if Mark Zuckerberg was sitting in class at Harvard and thought, “How can we increase attendance at our frat parties?” and came up with the billion-dollar solution.

September 12, 2011: Where Have You Gone, Joe DiMaggio?

That might be one question being asked by readers of today’s USA Today. Consumers are being asked to vote for their all-time favorite commercial icons.

August 09, 2011: How Neuromarketing Is Thinking For You

If I could use neuromarketing, I would already know if you liked this blog before I posted it.

July 21, 2011: What’s Hot on Facebook? The Heat!

No matter where you were this past week, you were dealing with the heat.