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July 07, 2009: Video and Rich Media Ads Prove their worth… again

Despite simple Flash banner’s ubiquity, or perhaps because of it, they are considered to be the least effective form of graphic online advertising, according to a recent whitepaper from DoubleClick, a division of Google and Dynamic Logic.

June 21, 2009: Immersive Media demos interactive 360 video concept

So often Flash has been kept as a standalone piece in commercial development.  When ‘pushing the limits’ professional developers often limit themselves to integrating video only at the most elementary of levels.

June 03, 2009: Bing begins bemusing bid for attention

Microsoft leaks the TV ad for their new search engine

May 29, 2009: Will ‘Bing’ be the web’s new search verb?

Microsoft again to create a dominant search engine with its new ‘Bing,’ but will anyone be swayed away from Google?

May 18, 2009: Google PPC ups freedom of speech, and price

Formerly, owners of trademarks could lodge a complaint against any other advertiser using their trademarks as search terms.  As of last Friday, Google has officially stopped entertaining the complaints of trademark holders.

April 22, 2009: After a decade of eCommerce, users expect “Buy Now”

Brick and mortar stores have been converting in-store chic to online cool for years, with differing levels of success.  Sadly, many marketing departments are missing the bottom line when doing online, literally.  As brands spend more and more online, they need to be sure that web can hold the same principles as POP (Point of Purchase) marketing.